Class action suit accuses Google of stealing “face prints” without permission
In a case called Weiss v. Google Inc., plaintiff Joseph Weiss has filed a potential class action accusing Google of stealing “face...
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Smart Goals Roll Out To More AdWords Advertisers As Google Cuts The Eligibility Requirements In Half
Last year, Google announced Smart Goals, a nifty product that can help advertisers create programmatic conversions when a true conversion...
Google’s Take On The Recent Changes To The Results Page
As you’ve no doubt heard by now, Google (my employer) recently removed text ads from the right-hand side of search results. At the same...
Google AdWords Customer Match: Common Questions & How To Answer Them
When Google released Customer Match last year, PPCers got very excited. For years we’ve been seeing a noticeable shift in focus from...
Associated Press Teams Up With Twitter To Track 2016 Election-Related Tweets
According to the AP, the Twitter data being tracked is based on an algorithm that measures the number of Tweets related to this year’s...
Connecting Demographics To Search Queries
Advertising in search is often difficult to conceptualize for many brands because of how different the live auction and targeting...
Google Is Fixing The “Permanently Closed” Problem For Local Businesses
I’ve heard many complaints in the last couple years from business owners who have issues with their listings showing up as “Permanently...
Google’s New SERP Layout: The Biggest Winners & Losers
Worried about the recent changes to Google’s ad layout on desktop search? Don’t be! I come to you today with a simple message: Keep calm....
How To Get Started With Accelerated Mobile Pages (AMP)
What Is AMP? This past October, Google announced Accelerated Mobile Pages (AMP), a very accessible framework for creating fast-loading...
Save Our Search: 3 Reasons Not To Overreact About Losing Google Ads In The Right Rail
Did you hear the news? Google is changing the way search ads will appear in results pages. As Search Engine Land reported, most of the...
What Google’s New Layout Means For Search Marketers
If you’ve noticed things shifting in Google’s SERPs, you’re not seeing things. This week, Google has been increasing the frequency of its...
How Google Is Inventing A “Near Me” Future
In recent months, Google has made significant moves to invent the future of location marketing. The mobile-friendly update hastened the...
Google Launches Autotrack To Help Sites Get More Out Of Universal Analytics
Last week, Google launched autotrack for analytics.js (aka Universal Analytics) to make it easier for marketers to get more out of Google...
Google Compare Will Sunset In March
Google has informed its Compare partners that it will be shutting down the lead generation product for financial services as of March 23,...
AdWords Drafts Now Gives Advertisers The Ability To Review Campaign Changes Before Pushing Live
Working with the web version of AdWords can be a bit harrowing for new advertisers, as all changes made would be pushed live throughout...
A Primer On Automating AdWords With Structured Data
One of the PPC trends I mentioned in my last post — where I described 11 things to keep your AdWords healthy in 2016 — was the rise of...
Time Inc. Acquires Myspace-Owning Viant, Readies To Battle Facebook And Google
Today, Time Inc. announced it has acquired ad tech firm Viant, owner of Myspace. This deal, according to Viant’s top executives, creates...
Wikidata 101 For SEOs
No doubt you have run across articles detailing the SEO benefits of structured data and how algorithms focused on things not strings are...
Finally! Brands Can Edit Their Knowledge Graph Cards In Google
The day is finally upon us. A new update to Google’s Knowledge Graph will give users and brands (some) control of the rich information...
Google: Flash Ads Are Finally Going Out, HTML5 Ads Are In
After taking many steps in this direction, Google announced Tuesday that it will finally stop serving Flash formatted display ads. As of...
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