In a case called Weiss v. Google Inc., plaintiff Joseph Weiss has filed a potential class action accusing Google of stealing “face...

Last year, Google announced Smart Goals, a nifty product that can help advertisers create programmatic conversions when a true conversion...

As you’ve no doubt heard by now, Google (my employer) recently removed text ads from the right-hand side of search results. At the same...

When Google released Customer Match last year, PPCers got very excited. For years we’ve been seeing a noticeable shift in focus from...

According to the AP, the Twitter data being tracked is based on an algorithm that measures the number of Tweets related to this year’s...

Advertising in search is often difficult to conceptualize for many brands because of how different the live auction and targeting...

I’ve heard many complaints in the last couple years from business owners who have issues with their listings showing up as “Permanently...

Worried about the recent changes to Google’s ad layout on desktop search? Don’t be! I come to you today with a simple message: Keep calm....

What Is AMP? This past October, Google announced Accelerated Mobile Pages (AMP), a very accessible framework for creating fast-loading...

Did you hear the news? Google is changing the way search ads will appear in results pages. As Search Engine Land reported, most of the...

If you’ve noticed things shifting in Google’s SERPs, you’re not seeing things. This week, Google has been increasing the frequency of its...

In recent months, Google has made significant moves to invent the future of location marketing. The mobile-friendly update hastened the...

Last week, Google launched autotrack for analytics.js (aka Universal Analytics) to make it easier for marketers to get more out of Google...

Google has informed its Compare partners that it will be shutting down the lead generation product for financial services as of March 23,...

Working with the web version of AdWords can be a bit harrowing for new advertisers, as all changes made would be pushed live throughout...

One of the PPC trends I mentioned in my last post — where I described 11 things to keep your AdWords healthy in 2016 — was the rise of...

Today, Time Inc. announced it has acquired ad tech firm Viant, owner of Myspace. This deal, according to Viant’s top executives, creates...

No doubt you have run across articles detailing the SEO benefits of structured data and how algorithms focused on things not strings are...

The day is finally upon us. A new update to Google’s Knowledge Graph will give users and brands (some) control of the rich information...

After taking many steps in this direction, Google announced Tuesday that it will finally stop serving Flash formatted display ads. As of...