As today’s Super Tuesday primaries unfold, the Associated Press announced a partnership with Twitter and Google with the launch of its Election Buzz tool. Tracking 2016 election-related tweets and Google search volume, the AP’s trends tool shows which 2016 candidates and political topics are receiving the most attention online.
According to the AP, the Twitter data being tracked is based on an algorithm that measures the number of Tweets related to this year’s candidates and election issues, using February 1, 2016 – the Iowa caucus – as a numeric baseline.
The Twitter Election Conversation represents conversation on Twitter related to the U.S. 2016 presidential election, as measured by analyzing Tweets containing candidate names, campaign hashtags, and other terms related to the election. Associated Press
AP’s Twitter analysis goes as far back as August 2015, and can be viewed either in chart-form or via a map, with filters to view data from the past 24-hours, past week or past month.
Along with election conversation trends, the AP’s data also includes conversation “drivers” on Twitter, ranking the most mentioned candidates and political issues during the last 24-hours.
AP’s Twitter election trends can be found on its site: AP Election Buzz.
In addition to measuring Twitter activity, the AP’s Election Buzz tool also tracks Google search volume around candidates and election-related terms. More can be found about its partnership with Google on Search Engine Land: The Associated Press Partners With Google & Twitter To Track 2016 Election Trends.
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