
How Google’s latest design choice impacts consumers’ ability to search and discover
Google is constantly maintaining a healthy tension in its search engine results page (SERP) real estate between more ad space and less ad...

3 Google AdWords hacks to drive high-quality leads
You already know that Google AdWords can be an important tool for scaling your business, even if you’re new to PPC marketing. If that’s...

7 essential Google Analytics reports every marketer must know
After all, this is the tool that tells you whether your efforts are actually translating into results. Unfortunately, mastering Google...

Brand queries: the AdWords performance illusion
But many AdWords practitioners still look at each search session as the entire relationship with a user when looking at performance...

Well played, Google: Advertisers (finally) get more device bidding controls
And just like that, before it was time for my original submission to publish, it happened. Google announced Tuesday that advertisers will...

Catching up on the Google Performance Summit
Yesterday at the Google Performance Summit, Google announced a vast number of changes to AdWords and Google Analytics, including new...

Google releases free version of Data Studio custom reporting product
Google has released Google Data Studio, a free version of its new reporting and data visualization tool, Google Data Studio 360. The free...

Competitive threats to Google, and what they mean for you
Google market share in the US currently stands at 63.8 percent, with Bing (including Yahoo’s search volume) coming in at 33.5 percent,...

Adjusting to Google’s ad layout change with attribution tools
Instead of ads on the right sidebar and on the top and bottom, Google search results pages will now feature only the ads on the top and...

Google announces significant changes to AdWords device bidding, text & display ads
ouh_desire / Shutterstock.com With the news that over half of the trillions of Google searches happen on mobile, Google announced Tuesday...

French tax officials perform early morning raid on Google offices in Paris
Google’s offices in Paris were “raided” today by 100 tax officials, according to the BBC. The company is accused of owing France nearly...

Got spam? Google My Business doesn’t care.
Google recently posted a blog article raving about how it tackled webspam in 2015. The numbers were quite impressive. The webspam team...

Google’s new Instant Apps promise an “install-free” experience
Today at Google I/O, the company introduced what it’s calling Google Instant Apps — for Android. Simply put, it’s a way to bring app...

VR is coming to the Google Play store this fall with Daydream
Users have downloaded more than 50 million Google Cardboard-enabled apps since the debut of the humble virtual reality headset developers...

Make room for Google Home, Amazon Echo/Alexa
The new Google Home Google wants to become the genie for your home. Today, the tech giant announced Google Home at the opening of its...

Google announces Firebase Analytics & Universal App Campaigns updates for app developers
At I/O on Wednesday, Google made several announcements for app developers looking to market and promote their apps with Google, including...

Report: Google to introduce “Home” voice assistant to compete with Amazon Echo
Confirming earlier reports, The New York Times says that Google will introduce a voice-controlled digital assistant device for the home...

Now emails can now stay on Google Customer Match lists indefinitely
Google has removed the expiration time for emails to remain on a Customer Match List. Google is alerting AdWords customers when they log...

Sorry, Google’s cool Gboard GIF search isn’t coming to the web
Loving the animated GIF search feature that Google unleashed last week within its new Gboard keyboard for iOS? Many are. So how about...
























