An interactive history: How Google, Facebook & Twitter finally won over brands & TV ad dol
Digital appears to have finally reached a tipping point in being able to attract brand budgets away from television. According to IAB...
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Court: Viacom, not Google, on the hook for tracking kids’ behavior online
In a class-action lawsuit that alleged illegal tracking of kids’ web browsing and video-viewing habits, Google was released from the...
Why Google is mining local business attributes
When checking into places on Google Maps, you may have noticed that Google prompts you to volunteer information about the place you’re...
Beware of shady link schemes from black-hat SEOs
Recently, one of my clients received an unsolicited email from a person named “Nicholas Salmons” offering to feature their business on...
The right way to get dynamic with Google AdWords
To be honest, AdWords hasn’t changed much since its launch in 2000. And that’s coming from someone who spends all their time either...
New Google Partner badges call out specializations
Google partners can now highlight their specialties right in the Google Partner badge. The new Partner badge can show off any of the...
Bridging the gaps in the Google My Business API
Last month, Google released version 3.0 of its Google My Business API, which for those of us managing locations at scale felt like...
Fishing for B2B success: How to use AdWords to “land a big one”
I love to fish. Over the years, I’ve enjoyed many excellent fights and satisfying catches, but I’ve also spent days staring at my line...
Big changes to device bidding In AdWords: What could they mean for your accounts?
Anyone who runs PPC campaigns will be well aware that behavior varies across devices. Even if you don’t manage PPC accounts, you need...
Five insights your paid search team should be stealing from organic
Getting clicks is great, but it’s way more important to know what happens after you get those clicks. That’s why I was so excited last...
Google launches AdSense Labs for publishers to test new features
On Wednesday, Google launched AdSense Labs to give publishers access to test newer features, kicking off with two Labs: Show fewer ads...
Google’s Optimize 360 creates exciting opportunities for testing & personalization
By now, you’ve probably heard a bit about Google’s new Analytics 360 Suite of products, designed to give enterprises a truly integrated...
Green is in, yellow is out in Google text ad labels
Since April, users around the world have been spotting green “Ad” labels next to text ads in Google search results. Now, Google says, the...
The importance of micro-moments: The mobile customer journey
According to eMarketer, global mobile ad spend is expected to double from $100 billion in 2016 to nearly $200 billion in...
How to prepare for AdWords’ expanded text ads and device-based bidding
By now, you’ve heard about all of the latest Google AdWords and Google Analytics updates announced at Google’s Performance Summit. The...
Broad match: What is it good for?
Walk into any bar (or type your way into any digital space) where PPC people are gathered, and you will find a thousand different methods...
What is quality content?
We’ve all heard that content is king and that you need to write high-quality content, or now “10x content,” as coined by Rand Fishkin....
10 ways to get ready for the new AdWords
After hosting Brandcast and I/O, Google wrapped up a busy month of announcements with Performance Summit, the new name for their combined...
New AMP ad formats in the works as Google study shows higher eCPMs on AMP
Last week, Google shared the roadmap for developing feature enhancements for the accelerated mobile pages (AMP), including a status...
Can you manage your inventory with Google Shopping?
A warehouse working carrying a stack of cardboard boxes inside a warehouse. We are often asked by our clients if we can use Google...
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