The demand for greater transparency and coordinated efforts to eliminate fraud in the digital advertising supply chain has become a...

I had an e-commerce company reach out to me earlier in the year for help. They wanted to have an audit completed after making some...

Google Search Console serves as an excellent (not to mention free) source of technical data about your website’s organic visibility and...

As many marketers are well aware, click-through rates for display ads are typically less than impressive. But is that really a surprise?...

Almost every day, Google introduces changes to its ranking algorithm. Some are tiny tweaks; others seriously shake up the SERPs. This...

YouTube is incredibly popular; Alexa consistently ranks it as the second most trafficked site globally. Additionally, its content shows...

I recently finished a campaign audit for a client who spent tens of thousands of dollars advertising on the Google Display Network (GDN)....

As more site owners have adopted AMP for speeding up mobile pages, measurement has lagged. That’s quickly changing. A visitor who went to...

In May, Google announced it was running a beta test with advertisers to test driving traffic from mobile search ads to AMP landing pages....

Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in the response to Apple’s...

Advertisers — especially PPC junkies — want to pay for the highest-converting, most relevant traffic possible. That’s been the obsession...

In mid-August, Google rolled out a new feature on the Google Maps app for Android called Questions & Answers. This feature is currently...

Google Data Studio, Google’s free tool for creating visual reporting dashboards, natively connects to other Google products such as...

With a constant stream of new capabilities in AdWords, and with the multitude of settings to manage, it can be daunting to stay on top of...

The signs were all pointing this way. Google announced Tuesday a change to the ad rotation settings in AdWords. There will soon be just...

A small number of AdSense and AdMob publishers started receiving invitations to Google Adsense’s User First beta program this week. The...

In what is sure to be a model for other publishers, last week Google and Vogue magazine announced a partnership that offers “behind the...

What if YouTube were able to swipe left on its brand-safety problem? Sometime “in the coming months,” YouTube will let people swipe from...

Google released their AMP (Accelerated Mobile Pages) framework nearly two years ago, and even though Google noted at their recent I/O...

According to a report in The Wall Street Journal (WSJ), Google is providing refunds to some advertisers that used DoubleClick Bid Manager...