On Monday, Google’s YouTube introduced a new skippable option for short-form branding ads called TrueView for Reach. TrueView for Reach...

In my previous column, I took a look at the options, intricacies and best practices for international SEO. In this article, I want to...

Better ad copy, landing pages or sales tactics can improve those numbers, but at the end of the day, you only have 10,000 searches per...

If a job candidate is interested in your company, he or she will immediately go into research mode and scour the Internet for more...

Cory Henke, Variable Media, presents on video advertising at SMX West 2018. Video advertising budgets have been growing as ad formats and...

In 2017, Google paid nearly $3 million to individuals and researchers as part of their Vulnerability Reward Program (VRP), which...

Oracle’s suit against Google has been brought back to life by a federal appeals court. The underlying lawsuit involved Google’s...

And now the hearings. Earlier today, the Senate Judiciary Committee announced that it’s seeking testimony from Facebook, Google and...

Forecaster Zenith has projected global TV ad spending will be $187 billion this year, while digital is slated to grow to $227 billion....

With the EU’s General Data Protection Regulation (GDPR) coming into effect in two months, there are several new indications — none...

“Hey Google, send money to daughter.” Starting this week, you’ll be able to send money through Google Assistant. The virtual...

Most people will agree that online sex trafficking should be stopped. However, a new bill aimed at doing that, which is likely to be...

Google’s Matt Brittin and Sridhar Ramaswamy at Advertising Week Europe 2018 Google’s SVP of Ads and Commerce Sridhar Ramaswamy and Matt...

Google News Initiative event held in New York City, March 20, 2018 Google’s plans to help support publishers’ subscription businesses...

Google has been working on retail challenges for some time. The problems: (1) how to make mobile shopping from its properties like Search...

Google has redesigned its Google Play Games app and added a new Google Play Instant feature on Android devices that lets marketers offer...

According to new estimates from eMarketer, Google and Facebook’s hold over the US online ad market is loosening — slightly. The so-called...

Google says it removed more than 3.2 billion ads that violated its advertising policies during 2017, nearly doubling the 1.7 billion ads...

French Finance Minister Bruno Le Maire says the country will take Apple and Google to court over mobile developer contracts. The move is...

Twin Design / Shutterstock.com Google unveiled two features designed to improve direct-response advertising performance on YouTube —...