multiple sources reported in the past week. Marketers use the IDs to pull cross-platform measurement data from Google’s DoubleClick...

The IAB (Interactive Advertising Bureau) is out with its Q4 and 2017 year-end state of the digital advertising industry report. In a...

Yesterday at Google I/O, the company previewed its next Android operating system: Android P. I haven’t downloaded and used it, but the...

Google added that Android users downloaded 94 billion apps from Google Play last year. That’s up from 82 billion apps downloaded in 2016....

We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing combinations...

blog post on Thursday. The post was attributed to Kent Walker, a Google senior vice president. Google said it will now require political...

Right now, Apple is winning the battle of the smartwatch vs. Google. Google is betting that the Assistant can close the gap....

For years, digital platforms have courted TV advertising budgets, first via desktop campaigns, then with mobile-first efforts. Now, the...

As reviews have grown in importance, so have efforts to game the system. The problem is growing on both Google Maps and Amazon, according...

manifesto calling for brands to put their customers first when processing data. The global group issued its plea today, a little over a...

The base of Amazon Echo, a smart speaker home of voice agent Alexa Every new marketing delivery system — such as TV, websites, social...

Earlier this month, US Senators Edward J. Markey (D-Mass.) and Richard Blumenthal (D-Conn.) introduced a privacy “bill of rights” to...

GDPR) — a sweeping set of European Union (EU) rules that govern the handling of EU citizens’ data — goes into effect, we’re seeing a...

After its launch in June 2017 for publishers in North America, the UK, Germany, Australia and New Zealand, Google’s Funding Choices ad...

A complete overhaul of Gmail is in the works, according to an email sent to users earlier this week. Google says the Gmail redesign,...

YouTube is closing off access to third-party ad serving and pixel tracking globally, just ahead of the date when the European Union’s...

That’s a popular search engine optimization (SEO) question these days as everyone looks to take advantage of the surge in spoken queries....

Currently in beta, Reach Planner in AdWords is designed to help media planners and advertisers forecast the reach and frequency of video...

A coalition of 23 consumer groups filed a complaint with the Federal Trade Commission charging YouTube with violating the Children’s...

The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of...