
Minute Maid Celebrates Parents With #DoinGood Video, Blogger Partnership & Contest
It’s always interesting when a brand attempts to both pull at the heartstrings and insert itself into a current topic of conversation in...

Facebook Adding Video Option For Desktop App Install Ads
Facebook announced today that it’s giving advertisers the option to include video in desktop app install ads. Previously, video was only...

Acne Brand Debuts Teen Dramedy Series ‘The Benzacs’ on Instagram
In the vein of teen classics such as Mean Girls, Pretty in Pink and Sixteen Candles, acne treatment brand Benzac, with help from Deutsch...

Facebook Introduces “Anthology” To Cash In On Video
Yesterday Facebook announced another video milestone — 4 billion views a day. Today, Facebook introduced one of the ways it’s hoping...

Facebook Video Soars Past 4 Billion Daily Views
Facebook video has taken another big jump. CEO Mark Zuckerberg announced today that Facebook is now serving more than 4 billion video...

Boost Mobile Turns to Vine And YouTube With Creepy #ComeToData Videos
In a slightly creepy come-to-daddy-esque effort to tout its $35 per month unlimited data plane, Boost Mobile, with help from 180LA, has...

Survey: Facebook Video To Overtake YouTube In 2015 Advertising Plans
The survey of 125 agencies, brands and publishers, 87 percent said they are planning to run Facebook video ad campaigns, compared to 81.5...

YouTube Vs. Facebook Video: Two Titans Face Off
The card has been set, and it appears that Facebook will be taking on YouTube in a bout of epic proportions for the title of King of the...

Facebook Launches New Video Embeds & Comment Syncing From Site To Page
Have you found the perfect Facebook video to illustrate a blog post? Now you can embed it directly on your site without its supporting...

Report: Facebook Is Experimenting With Continuous Autoplay For Video
The autoplay video hits keep coming. Facebook is testing a new wrinkle in its video offering: a feature that automatically plays another...

Even Brief Video Views Drive Brand Lift, Facebook-Nielsen Study Finds
One of the knocks against Facebook video as a marketing tool is that because of autoplay it’s difficult to measure how your message is...

Video Trends Report: Mobile Video Plays Doubled YoY In Q4 2014; Up 15% From Previous Month
To no one’s surprise, more and more people are watching video content on their mobile devices. What’s astounding is how fast mobile video...

The Web Of Streams
Forget the web of things. Perhaps one of the biggest revolutions underway right now is the “web of streams” and how that’s transforming...

How Will Brands Cash In On Native Facebook Video?
Facebook video is surging, going from zero to 3 billion daily views practically in the blink of Mark Zuckerberg’s eye. So far, though,...

Online Vs. TV: 72% Of Agencies Say Online Video Ads Are As Effective – Or More Effective ̵
According to a new survey from BrightRoll, 72 percent of ad agencies say online video advertising is as effective, if not more effective,...

Buzzfeed Video Chief: Facebook Is Driving Significant Views But Still Trails YouTube
360b / Shutterstock.com Buzzfeed’s thriving video production arm is a good barometer for the state of video distribution on the web, so...

Watch Out, YouTube: 25% Of Online Super Bowl Ad Views Happened On Facebook
Need more evidence that Facebook is putting pressure on YouTube? Here’s some from the Super Bowl advertising trenches: This year 25% of...

Budweiser & Bud Light Super Bowl Videos Dominate Facebook With More Than 2M Likes, Comments �
LunaseeStudios / Shutterstock.com Taking advantage of Facebook’s ever climbing video engagement rates (Zuckerberg says his site generates...

Meet Randall Higgins, The Crazy Cameraman Behind Activision’s Call Of Duty KillCam
OK, this is awesome. If you’re a gamer, you’ll love it. If you’re a gamer marketer, you’ll love it, too. In an effort to bring gamers...
























