
Study: Brands Using Hashtags In Facebook Posts Show No Signs Of Higher Engagement Levels
study of the Top 100 Interbrands on Facebook and discovered that even though the usage of Facebook hashtags by brands has increased...

Facebook Insights Gets A Refresh: New Interface, Rate Comparisons, Filter Options & More Stats
reported on new features for Facebook Insights being rolled out over the coming weeks. Now that a number of the features are available,...

Facebook Prods Admins To Keep Tabs On The Competition With New “Pages To Watch” Module
For all of those Facebook Page administrators who thrive on competition, this newest test seen in the wild is for you. Some Page admins...

Facebook Page Insights Get Granular With Smarter Data, Negative Info & Engagement Stats
Facebook Page managers rejoice; an updated Insights interface is coming your way. Facebook has announced updates to their Insights...

Missing Facebook Page Insights? Users Reporting Only Seeing Data Up To May 15
Page owners are reporting that they cannot view Insights data beyond May 15. When the first reports started appearing in a Facebook...

Facebook Wants More App Developers Using Sections, Offers Best Practices & Adds New Analytics t
Facebook Developer blog released a list of best practices for creating customized sections and added section timeline analytics to their...

Rich Get Richer: Study Finds The More Content Is Liked, The More It’s Likely To Be Shared
SurveyMonkey, the popularity of content on Facebook, Twitter and Google+ significantly impacts the likelihood it will be read. Out of 629...

Study: Facebook Page Reach Rises 31 Percent (& More) After Insights Bug Fix
announced and fixed a bug that affected its reach and impressions data in Page Insights. The folks at EdgeRank Checker studied about...

Dirty Little Data Secrets: 5 Potential Inaccuracies In Your Social Media Reports
Image courtesy of DepositPhotos Remember that time long, long ago (in a land far away) when the term “web analytics” hadn’t even been...

Facebook Confesses: Our Page Analytics Have Been Screwed Up, Fix In Progress
Logged-in Page owners should see an alert at the top of their Page the next time they visit, which points to this explanation of the...

‘PageLever Now’ Launches Real-time Facebook Post Analytics & Management Tool
One of the toughest items that most Page admins ask is “what should I post my content?” While there have been various studies and...

WolframAlpha Launches In-Depth Personal Analytics For Facebook Profiles
Yesterday Facebook profile analytics took a step up with the release of WolframAlpha personal analytics. Logged in members (tied to the...

Facebook, CNN Partner On Election Insights
This morning they’ve launched a site called Facebook & CNN Election Insights. It offers a snapshot of how much discussion is happening on...

Is it Possible To Overdo Your Company’s Social Media Presence?
Just like with anything else, customers can feel inundated and overwhelmed by company tweets and status updates. According to a survey...

Photos Increase Facebook Reach, But Does It Drive Traffic?
Ever since Facebook started displaying Reach data directly on Facebook fan pages, here at Marketing Land and Search Engine Land we have...

More Facebook Insights: How To Calculate 30 Day Metrics
Facebook provides a wealth of data that can be used to calculate many useful metrics not readily available in the standard Insights...

Facebook Analytics: 3 Killer Metrics To Calculate Using Data From Facebook Insights
As more and more marketing takes place on Facebook, it’s important to master measuring results on the platform, and one of the most...

Mobile Referrals & Demographic Data Now Available On Facebook Insights
Facebook continues to beef up page analytics (or Facebook Insights) with the addition of mobile reporting for apps. Earlier this month,...

Facebook’s Realtime Insights To Arrive In A Matter Of Weeks
Moments ago at its fMC marketing event, Facebook confirmed plans to add realtime data to Facebook Insights. During one of the breakout...
























