Power Editor campaign management software, a company spokesperson confirms. And ClickZ is reporting that it’s the first step toward...

At the moment, we can use Promoted Posts from our Marketing Land page, but it’s not available to us on Search Engine Land’s page, which...

pulling of its $10 million Facebook ad spend last week focused on the shortcomings of the social network — the ads aren’t immersive and...

I believed there was considerable pent-up demand for what was the biggest tech IPO ever. But that demand never fully materialized....

It couldn’t have happened at a worse time for Facebook, which has its initial public offering of stock later this week. General Motors...

poll from AP and CNBC on the eve of the Facebook IPO shows that Americans are ambivalent about the company and that it faces numerous...

A new peer-to-peer ad test was discovered in the wild today that gave individual users the option to “highlight” an important post.  New...

Facebook has redesigned the Ad Creation tool adding a more streamlined, intuitive approach to creating ads.  The biggest changes are...

In the last 12 months, the percentage of Facebook ad budgets allocated toward social ads — such as Sponsored Stories — has increased from...

Facebook IPO roadshow video. It’s an incredibly well-produced — even at times emotional — presentation that seeks to cast Facebook in the...

reports that the Facebook IPO is set now for May 18. Prior to that date Facebook executives will be on a roadshow selling the IPO to...

N Page Likes Comments Shares on specific Page posts Credits Spent App Use The new ad dashboard will show a pie chart with all actions...

new global research released by social media agency TBG Digital for the first quarter. In the U.S., average CPM has increased by 11% in...

Back at the fMC conference in February, Facebook announced a new version of its offers product.  The product looks (and acts) much like...

Word-of-mouth recommendations and reviews, either from someone they know or a stranger’s opinions online, are the most trusted sources of...

HasOffers broke the news of the new objective targeting and also identified what some of the exact targeting interactions are. It appears...

Those sentiments appear to be widespread and confirmed by a new survey from BlogHer, the women-centric blog network. The online survey...

The first Facebook  “logged out” ad space has an advertiser – Microsoft.  This high-pixel ad space was announced at fMC last week, and is...

Moments ago at its fMC marketing event, Facebook confirmed plans to add realtime data to Facebook Insights. During one of the breakout...

Speaking today at Facebook’s first fMC marketing event, Mike Hoefflinger, Director of Global Business Marketing, announced that Premium...