Facebook has redesigned the Ad Creation tool adding a more streamlined, intuitive approach to creating ads. The biggest changes are layout based and give users a simpler path to creating their ads.
The biggest change is the first step, the destination. Users can choose an external URL, page, domain, application, place or event. Each of the ad funcationality will change along with the ad type chosen:
When a page is chosen users are prompted to choose whether to promote the page, or a specific post. The ad preview and audience reach are displayed in the right rail, showing what each post will look like in real time.
Users are then prompted for Facebook specific actionable objectives (like my page, click on my ad/story … etc) and can set up the pricing and schedule.
Or external domains, users simply need to place in the external URL and Facebook will auto-fill in the headline and text.
Instead of a Demographic Information input, a Precise Interests and Broad Categories section exist:
To see the changes in action, head over to the Facebook Ad Creator or see the full step-by-step changes and analysis from the Rimm-Kaufman Group blog.
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