Facebook has been building toward a full-blown challenge of Google’s Display Network (often still called AdSense). It now appears that...

If “Web 1.0” and “2.0” are the PC internet and “Web 3.0” is mobile, then “Web 4.0” might be the VR web. Much in the same way that Apple’s...

Facebook has adjusted its advertising policy to allow marketers to show ads more frequently in the News Feed, Digiday reported today. The...

It’s a cross-platform world — how many devices did you use to check the Internet today? — and Facebook aims to measure it better. The...

Retargeting powerhouse AdRoll recently crunched data from their advertisers and uncovered some surprising findings on retargeting and...

It’s pretty clear that Facebook is leading the way in digital ad targeting, and will for quite a while. While Google is struggling with...

Continuing its effort to demystify its self-serving advertising process, Facebook published a how-to post about its Custom Audience...

Facebook announced today that it is launching a mobile ad manager to give advertisers the means to better manage their accounts on the...

A new study tested a sequence of Facebook ads (left) that took users through the marketing funnel versus a set of standard ...

Facebook, adding a personal touch to its mostly self-service advertising process, is offering new advertisers a dedicated account...

Facebook has always allowed desktop gamers to spend real money for virtual currency. Starting today, it’s giving game developers the...

Facebook has set a very high bar for advertising on its network, pushing for ads that “delight” users as much as posts from your friends...

If you are a Facebook Advertiser that found yourself perplexed by your most recent ad receipt you can breathe a sigh of relief as the...

While you may have the most recent Samsung or Google smartphone model to access the internet (and Facebook), you may be surprised to find...

LiveRail’s automated platform helps publishers, such as Major League Baseball, ABC, A&E Networks, Gannet and Daily Motion, serve ads on...

As Facebook’s stock continues to trend upward, so does their advertising push. A new test feature was spotted in the wild by Matteo Gamba...

Still haven’t tested Facebook Ads? Well, if you’ve been afraid of taking the plunge a new series of posts from Facebook can help you get...

Remember back when Facebook went public and the stock dropped due to the lack of any significant monetization plans? Nope, me either....

A few months ago, Facebook promised a revamped, larger ad size for those Right-Hand Column ads. Today, they’ve announced a launch date of...

Following up on last year’s study that found increased Facebook advertising yielded higher paid search conversions, Kenshoo released new...