It’s a common refrain that consumers are moving faster and changing habits more quickly than marketers can keep pace with. We’ve seen it...

With devices at our fingertips round-the-clock, perhaps it shouldn’t shock anyone that product searches are occurring at all hours of the...

E-commerce sales are expected to rise between eight and 11 percent this holiday shopping season. That’s the word from Shop.org, which...

This article is part of Marketing Land’s Holiday Retailer series. Here we are on the cusp of the holiday retail frenzy in which every...

However, this surge in sales mean retailers are often pulled in several different directions, strapped for time, and more likely to fall...

You’ve worked hard to convince visitors to shop from you — and even harder to get them to the checkout page. So why on earth would you...

Started in July, Facebook’s “Buy” button, which gives users the ability to purchase directly from posts and ads in their News Feed, is...

This article is part of Marketing Land’s Holiday Retailer series. After 2013’s record-breaking Black Friday and Cyber Monday sales...

Amazon expanded its Twitter e-commerce integration today, giving users the ability to add to Amazon wish lists using the hashtag...

Your online store is a huge success. You’ve meticulously planned out your merchandising and mastered SEO, ad placement and PR to generate...

There’s a big difference between what is “hot” in marketing and what actually “works.” For example, “everyone” knows that mobile...

Coming off an estimated 12 percent growth during the 2013 holidays, online retailers are expecting even fuller stockings this holiday...

D.C. news site TheHill.com reported this week that the FTC is coming down on Internet retailers, forcing them to ship merchandise within...

Unless you live under a rock, you are likely aware that Apple announced its new line of products on September 9. While there weren’t any...

My last column discussed the primacy of product detail page views as the core metric for digital marketers working at product...

Macy’s will soon be giving extra shopping love to consumers nationwide via its shopBeacon program. After a beta run during last year’s...

Retailer ad spend allocated to desktop text ads on Google AdWords has shrunk as budgets shift to product listing ads and mobile. On the...

With the proliferation of conversion-centric tools, technology and consultants these days, there’s no shortage of advice and best...

Pioneering online retailer Amazon is tweaking its product pages to display user ratings by segment for some users, apparently hoping to...

Google has announced its latest play in the product search arena: AdSense for Shopping. The new product brings Google’s image-based...