A significant percentage of the top 100 online advertisers are being victimized by pay-per-view (PPV) networks that perpetrate impression...

In a new post on the  Interactive Advertising Bureau (IAB) blog, Bob Liodice, CEO and president of the Association of National...

Once your brand strategy is in place, there is nothing more critical and basic than making sure that potential customers see your ads....

Google has announced that it’s rolling up AdPlanner and the Contextual Targeting Tool and Placement Tool into the new Google Display...

Local advertisers are more susceptible than ever to deceptive digital agency practices. The metric commonly used to gauge success in...

Online display advertising grew at a healthy clip in the first quarter of the year. According to new research from Nielsen, display...

Icebergs are deceptive. Their icy peaks jut out of frigid waters, revealing only a fraction of their volume. What appears to be a small,...

Clearly, we have an industry awash with talk about programmatic marketing and big data. But what is real, and what is BS? What practical...

The bids are typically rising $0.05, with a few categories, such as higher-end Laptops and Large Appliances,  going up $0.10. Amazon will...

Quantcast predicatively models target audiences based on the online media habits of an advertisers’ converting customers and then applies...

Google announced it is adding Google Catalogs to the creative assets brands can include in Lightbox ads. Google introduced Lightbox ads,...

launched a retargeting platform to help app developers re-engage users. Launched 18 months ago, the company has focused on giving mobile...

Update: Reddit says it does not pay to whitelist its ads and that Adblock added Reddit to the acceptable ads list on its own. Reddit...

In my last column, I analyzed the limitations of cookie-based behavioral targeting for locally-focused advertisers. As demonstrated in...

Scanning the agendas at this year’s search trade shows as well as popular articles on the industry’s leading search websites, it is...

AdRoll looked at over 1 billion impressions from 547 advertisers running retargeting campaigns on FBX right-hand side, FBX News Feed and...

Brand advertisers have long complained about the challenges of making targeted ad buys at scale online in the way they are used to doing...

As an advertiser, there is no better way to purchase massive amounts of online display ad inventory than directly from publishers or ad...

Impression score indicates whether an ad has a high, medium or low number of impressions per day compared to the other ads on your site....

The new solution came out of Microsoft’s partnership with creative agencies — including AKQA, Big Spaceship, Razorfish, Team...