In an industry where a lot of lip service is paid to one-to-one marketing and tailoring a brand’s advertising to the individual, far too...

blog post on Thursday. The post was attributed to Kent Walker, a Google senior vice president. Google said it will now require political...

Don’t get me wrong — I’m an optimist. Learning from our previous mistakes is the key to future success, as long as they are not repeated....

In the end, the law in question (the Fighting Online Sex Trafficking Act, or FOSTA) was defined narrowly enough to fix the targeted...

After its launch in June 2017 for publishers in North America, the UK, Germany, Australia and New Zealand, Google’s Funding Choices ad...

At a time of declining traditional media budgets, out-of-home (OOH) seems to have found a way forward. The combination of OOH with...

Programmatic is not just for conversions; it’s also a valuable part of your branding strategy. Historically, brand awareness strategies...

Guidelines for Identifier for Advertising on OTT Platforms” Tuesday morning to provide “a high-quality advertising experience within...

In real life, we often attribute omniscience to people and companies when the truth is much more, well, normal. Such is the case with the...

With all of that imprecision comes a thought that might keep you up at night: You might not see all of the conversions driven by your...

technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a...

Within certain marketing circles, the term “performance marketing” is equated with affiliate marketing and therefore associated with lots...

Connatix, a video syndication and monetization platform used by publishers such as Variety, Tribune Media and Meredith, launched Stories...

Google News Initiative event held in New York City, March 20, 2018 Google’s plans to help support publishers’ subscription businesses...

As with Customer Match in Google and Custom Audiences in Facebook, for example, advertisers can upload customer or prospect email lists...

Google says it removed more than 3.2 billion ads that violated its advertising policies during 2017, nearly doubling the 1.7 billion ads...

Reddit announced the launch of native promoted posts for its mobile apps on Wednesday. The company said in an email to advertisers that...

Twin Design / Shutterstock.com Google unveiled two features designed to improve direct-response advertising performance on YouTube —...

AppNexus and SpotX told The Wall Street Journal last week that they have ended their relationships to sell ads on NMG properties....

Google’s AMP (Accelerated Mobile Pages) team has launched a new feature called Render on Idle that is designed to increase ad impressions...