
Acne Brand Debuts Teen Dramedy Series ‘The Benzacs’ on Instagram
In the vein of teen classics such as Mean Girls, Pretty in Pink and Sixteen Candles, acne treatment brand Benzac, with help from Deutsch...

Internet Provider Puts Gaming Exec On Trial For Killing Fictional Character In #LifeOnTrial Legal Sp
International telecommunications carrier and internet provider TeliaSonera has launched a long form online video which aims to illustrate...

National Park Service Partners With Joseph Gordon-Levitt’s hitRECord to Crowdsource #FindYourP
Working with Grey New York, The National Park Service has partnered with Joseph Gordon Levitt’s collaborative online production company...

Emojis are Everywhere! Even In Foot Locker’s New #Shoemoji Mobile App!
By now, most every brand of significance has a mobile app which people can use to either interact with the brand or buy the brand’s...

Cray Party Moms Get Turnt In Hefty Video That Is So Totally On Fleek
It was only a matter of time before some brand thought it would be a good idea to gather together all the inane slang the kids are...

Diesel Introduces New Fragrance With Crazy Video And Sense-Assaulting Website
Working with Fred & Farid Paris, Diesel is out with a sense-assaulting video that goes all in with the power of red. Diesel Loverdose Red...

TrueCar To Donate $1 For Every Instagram Photo Tagged #DogsInCars
Extending its #DogsInCars campaign, which features, well, dogs in cars, TrueCar, working with “change agency” Tiny Rebellion, has...

Boost Mobile Turns to Vine And YouTube With Creepy #ComeToData Videos
In a slightly creepy come-to-daddy-esque effort to tout its $35 per month unlimited data plane, Boost Mobile, with help from 180LA, has...

Snickers Asks YouTube Celebrities To Make Really Bad Videos For ‘You’re Not You’ C
In perfect alignment with the brand’s “You’re Not You When You’re Hungry” campaign tagline, Snickers, with help from AMV BBDO London and...

Hostess #OpeningDay Tweet ‘Mistake’ Garners Brand Exactly What It Hoped For
Social media is filled with brands making mistake after mistake after faux paux after faux paux. These mistakes provide hours and hours...

George Takei Presents #OdesFromTheCode For H&R Block
In an effort to, you know, make taxes hip…or something like that…H&R Block, working with Fallon, has hooked up with Star Trek alum and...

Bank Saves Men From Embarrassment By Camouflaging Pinterest Pages With Man-O-Flage Browser Plugin
If you’re a man you’ve probably experienced that embarrassing moment when your co-workers, boss or kids have caught you browsing...

California Coastal Commission Launches #CheckTheCoast Preservation Campaign
Working with Gyro, the California Coastal Commission (CCC) has launched Check the Coast, an effort to make Californians aware of a check...

Driver Education School Integrates Google Street View With Online Test Preparation
Working with Publicis Bucharest, the Automobile Club of Romania (ACR), a driver education school, recently launched Street View Test....

Acura Targets Millennials With #ILX2016 Social Media-Based Music Campaign
To introduce the new 2016 ILX to millennials, Acura (working with Razorfish) collaborated with eight musical artists, each of whom...

Sexual Diversity Organization Combats ‘That’s SoGay’ With #TheGaySweater
Many of us have said it at one time or another. Though not everyone who says “That’s so gay” intends to be derogatory, the word “gay,”...

Lamar Advertising #BillboardBrackets Campaign To Stream NCAA Scores (And Fan Tweets) To Digital Bill
Lamar Advertising continues to innovate with the old school billboard. Last Fall, the outdoor company enabled the posting of holiday...

Vodka Brand Creates Mobile App To Program Personalized LED Messages On Bottles
Last week, a chocolate bar brand launched a QR code-based mobile app that allows people to add personalized messages of love on their...

Taco Bell’s Dystopian-Themed #BreakfastDefector Campaign Rewards Those Who Solve Challenges
If you’ve seen the movie 1984 (or, hey, actually read the dystopian George Orwell book), then you’ll have a pretty good grasp on the Taco...
























