My daughter is planning for college. It’s her last semester of high school. Among the key drivers of her choice are her scores on the SAT...

Read any marketing predictions for 2015 lately? They’re everywhere. (Heck, I’ve even written my own.) But while every predictions article...

Each year, digital marketers find themselves trying to do more with less. With mobile technologies maturing, analytics entering a decade...

Design, Usability & Conversion was a new column introduced in 2014, where contributors shared tips on how to design and architect your...

What was the change? We removed a video from the demo request page. We decided to test this because a look at the analytics told us few...

People abandon websites for various reasons. If you’re lucky, they’ll come back to finish what they started; but more often than not,...

Unfortunately, with a surge in orders comes the potential of a huge missed opportunity. Retailers nationwide will lose out on millions of...

Pain, as the New York Times reported, is “the secret of neuromarketing.” And apparently it is a well-kept secret, because there are very...

One of the questions I’m asked most often is, “What’s the best way to use email for my online business?” While email is certainly a...

The customer journey does not end when your visitor completes your desired action — and neither should your conversion optimization...

I love images. Images, as I’ve argued before, are like a secret weapon for conversion optimization. They’re pure, raw, unobstructed...

Everyone is testing — and you should be testing, too. If you’re not leveraging your website, CRM, and/or sales data to test and improve...

As a web professional, I believe in ongoing education and training. I attend industry conferences, webinars, and other events on the...

Why is it that some landing pages have terrible conversion rates while others are killing it with conversion rates in the double digits?...

You’ve worked hard to convince visitors to shop from you — and even harder to get them to the checkout page. So why on earth would you...

One of the most overlooked areas in conversion optimization is the role of fonts and typography. As conversion optimizers, we look for...

Your online store is a huge success. You’ve meticulously planned out your merchandising and mastered SEO, ad placement and PR to generate...

“Addiction Torments Addicts and their Love Ones.” This is a headline that conversion optimization specialist Mike Perla tested for the...

My last column discussed the primacy of product detail page views as the core metric for digital marketers working at product...

As part of Apple unveiling two newly resized iPhone models, the iPhone 6 and iPhone 6 Plus, on September 9, 2014, the company also...