Beyond keywords: What really matters in SEO content
Just when we thought the saying “Content is king” was gone for good, there it goes showing its sneaky little face again in the search...
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How to turn a boring email into an irresistible link pitch
Link building starts with an email between two people. More often than not, these are two people who don’t know each other. Yes, you know...
Link building is complicated: A rebuttal
Search Engine Land recently published a column by Julie Joyce about how we often overcomplicate link building, and when I read it,...
Ask the SMXpert: Google manual penalties explained
Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the All Google Manual Penalties Explained session with speaker Kaspar...
Where to find ideas for content your audience will love, look at and link to
While it often feels fun and exciting in the beginning, it can quickly become a monotonous task that you dread. I mean, no matter how...
Searcher intent: The secret ingredient behind successful content development
Sounds easy enough, but things get complicated when there are multiple results that may fulfill the primary intent of a given query. What...
Look Ma, no keywords! Phrase-free AdWords campaigns are here
Google has confirmed that these campaigns are currently running for select advertisers only and promote verified business locations...
Let’s face it — clickbait works. Here’s how to use it to your advantage
No two ways about it — clickbait works! With the right page title, you can get people to click on your link in the search engine results...
Intent-based keyword research: Let Google be your guide
Whether paid or organic, when it comes to search marketing, keywords are king. Good keyword research is at the heart of any successful...
Why do we overcomplicate link building?
When I answer, “Well I just search the web for good sites and reach out to them,” I tend to get a lot of disappointed looks and long...
7 ways protections for online content are being eroded
In the end, the law in question (the Fighting Online Sex Trafficking Act, or FOSTA) was defined narrowly enough to fix the targeted...
Want to target position 0? Here’s what you need to make that happen
We know the assistants are pulling many of those voice-based search responses from featured snippets or “position 0” in the search...
Content nurturing for ABM: Moving from theory to practice
Here is a scene that’s all too familiar: Your Sales and Marketing organization has bought into an Account-Based Marketing (ABM) approach...
Why publishers should be taking action on net neutrality
The legal and political debate around net neutrality rages on following the Federal Communications Commission’s (FCC) decision to repeal...
Already doing SEO? Add these two things to optimize for voice search
That’s a popular search engine optimization (SEO) question these days as everyone looks to take advantage of the surge in spoken queries....
Google patent on related entities and what it means for SEO
But that’s not the case with the recently granted Google patent “Related entities.” I believe this patent is being applied and it gives...
How to align SEO and sales teams so everyone benefits
It’s no secret that marketing and sales don’t always see eye to eye. The sales team gets mad at the marketing team for lack of leads and...
The power of podcasting: SEO keyword angles
found here. Once you are booked on a podcast, brush up on the host’s website, bio and about page. Listen to recent podcast episodes so...
How to use the Knowledge Graph for higher rankings
To pull off this extraordinary feat, Google and its team of engineers needed to create connections between their data using “real world...
7 ways to turn a webinar into a stream of link-attracting content
Doesn’t matter if we’re talking about images, articles, blog posts or videos. Producing large quantities sometimes causes a decrease in...
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