Link building starts with an email between two people.
More often than not, these are two people who don’t know each other. Yes, you know who this person is since you’re sending the email, and you think she will love your content. But be honest, you’re really a complete stranger to her.
Now add the fact that she probably has 30 or more unopened emails sitting in her inbox. How will your email catch her attention?
Let’s say you wrote an eye-catching subject line that made her open your email immediately. Does that guarantee she’ll read through your email and give you a link?
Not quite.
She doesn’t know you, she doesn’t owe you anything. If you want to get her attention and a link, you need to pitch your story to her.
You can’t pitch her if she stops reading right then and there; you need to grab her attention with the first sentence.
And the next.
And the one after that.
Do you see where I’m going with this?
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