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Bad Content Marketing: 20 Reasons For It

It’s all about you. Your customers don’t care about you, they care about themselves.  We often forget that point when we describe how...

Bad Content Marketing: 20 Reasons For It

It’s all about you. Your customers don’t care about you, they care about themselves.  We often forget that point when we describe how...

Rent-to-Own Content Marketing: Red Bull

A big part of a content marketing strategy is acquiring an audience. The majority of media companies spend thousands, even millions on...

Rent-to-Own Content Marketing: Red Bull

A big part of a content marketing strategy is acquiring an audience. The majority of media companies spend thousands, even millions on...

The Skinny on Groupon’s Content Strategy

I had the opportunity to attend a fantastic Confab session yesterday featuring Brandon Copple, the managing editor for Groupon. For those...

The Skinny on Groupon’s Content Strategy

I had the opportunity to attend a fantastic Confab session yesterday featuring Brandon Copple, the managing editor for Groupon. For those...

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