Native Advertising, WTH?
The concept of “Native Advertising” is getting a lot of attention these days. In some circles, it’s been suggested that it may even “save...
The concept of “Native Advertising” is getting a lot of attention these days. In some circles, it’s been suggested that it may even “save...
We’ve been keeping a secret. The fact is, each week the most popular Vines by a wide margin are coming from athletes, pop stars and...
It is now testing ways to monetize its content marketing power with native ads called Sponsored Updates. The company’s focus on content...
As of February of this year, there were 2.4 billion people online — a little over one third of the world’s population. That’s a lot of...
Image courtesy of Jon Lombardo, GE When Oreo made its Super Bowl run around, professional marketers around the world shared a collective...
Though the approach of using content in marketing initiatives has become more prevalent over the past couple of years, businesses have...
Content is the foundation of smart online marketing, but social media sharing of that content is the catalyst to success. It’s the...
BrightEdge has raised $42.8 million in Series D funding led by venture capital firm Insight Venture Partners, along with investments from...
As the SelfScreens blog reported, there’s a new app that brings any number of RSS feeds into the Google Glass timeline. It’s called...
Skyword’s new president, Rob Murrary Content marketing and production solution provider Skyword has appointed veteran search marketer Rob...
Google Reader shuts down on July 1st, Feedly has shared what it’s been doing — and still plans to do — as RSS users search for an...
What’s the biggest obstacle to effective content marketing? Surveys consistently reveal that enterprises — large and small — feel that...
On Monday, I visited Google’s Mountain View headquarters for my onboarding appointment with a Glass specialist. Marketing Land/Search...
Today, native advertising company Sharethrough announced the launch of Sharethrough Mobile, a platform that allows advertisers to promote...
Social media and content distribution are often chief tactics included in a content marketing strategy; but, it’s not possible (or...
Star Wars, “Stairway to Heaven,” and the Apple Macintosh — what do they have in common? They’re creative and cultural works of genius...
When I started publishing online back in 1998, I didn’t have a shred of traditional marketing experience. It may sound counter-intuitive,...
With today’s pressing content demands, every organization with a website, blog and marketing communication documents needs a content...
SurveyMonkey, the popularity of content on Facebook, Twitter and Google+ significantly impacts the likelihood it will be read. Out of 629...
Utilizing content marketing as part of a digital marketing strategy can prove to be beneficial for businesses and brands if these...