
YouTube Trashes The Inbox In Exchange For Google+ Messaging Feature
Big changes are coming this week to the way that YouTube creators connect with their fans. Gone will be the YouTube Inbox, replaced by a...

Study: 56% Of Viewers Skip Online Video Ads & 46% Say Any Ad Over 15-Seconds Is Too Long
The study surveyed 2,000 random consumers, age 18 and older, who claimed to own a television, smartphone and personal computer or laptop....

Google Builds Up Digital Video Advertising Capabilities With mDialog Acquisition
In another sign of Google’s active plan to attract more brand dollars and capitalize on the digital video boom, the company announced it...

Shakira’s “La La La” Top Trending World Cup Video On YouTube, But Nike’s The
Ranking its top trending World Cup ads, YouTube has determined Shakira’s “La La La” video takes the top spot, but Nike is the big winner...

By 2016, Oreo’s Parent Company Will Spend Half Its Marketing Budget On Digital, Betting Big On
In a deal announced this week, the company will rely on TubeMogul’s software to plan, buy and serve digital video ads programmatically....

ESPN Scores Big Traffic Win With World Cup Clips Integrated Into Google Search
ESPN is getting prime position at the top of Google’s search results for World Cup-related searches, thanks to a new deal that will list...

Marin Partners With Channel Factory To Bridge Paid Search And YouTube Video Advertising
“Brands are not effectively leveraging the data from their multi-platform campaigns, and are therefore not able to optimize and gain true...

Turkish Airlines Takes No. 1 Spot On YouTube’s Top 10 Ads Of The Year List
Based on the number of views and percentage of organic views versus paid views, Turkish Airlines took the No. 1 spot with its ad...

YouTube Creators May See Drop In Subscribers After Suspended Accounts Are Removed Next Week
On June 16, Google’s video platform will be removing suspended accounts from all of its channels’ subscriber counts in an attempt to free...

Google Unveils Marketplace For Premium Video Ads
announced its new programmatic marketplace for premium video ad inventory called Google Partner Select. Time Inc. is among the publishers...

Justin.tv Decides To Scrap Video Archives & Focus On Live Broadcasts
The site announced last Thursday it would remove all video archives, and no longer offer recorded broadcasts after June 8. From the...

Apple Steps Up iTunes Radio Advertising Efforts: Locally Targeted Ads Reportedly Coming This Year
selling advertising on iTunes Radio. The Information is reporting today Apple will begin offering “locally targeted advertising” on...

Adap.tv And FreeWheel Will Power Programmatic Pilot With ABC
Adap.tv’s demand-side platform (DSP) will power the buying side of the programmatic pilot that ABC announced during its TV Upfront this...

Nielsen: Cross-Channel Campaigns Aren’t Living Up To Their Potential
A new Nielsen study suggests that integrated ad campaigns that incorporate exposures on both TV and online aren’t delivering any better...

How To Create Memorable Mobile Video Content: Tips From 3 Pros
It probably won’t surprise you that a majority of the usage on today’s popular social platforms is via a mobile device. In fact, of the...

Is It Over? Nike, Samsung & Castrol Are Already Dominating World Cup-Related Social Video
Nike, Samsung and Castrol are dominating the social video playing field, according to a report by video metrics firm Unruly, which ranked...

Yahoo Launching Video Service To Compete With YouTube This Summer
“For video creators dissatisfied with YouTube, Yahoo has a compelling pitch: more generous revenue-sharing deals, or fixed ad rates that...

Digital Video Advertising Becoming Next Frontier For Ad Fraud
Reporting by the Wall Street Journal spotlights some of the latest tactics being used to defraud the booming digital video ad ecosystem....

YouTube Asks Creators For Feedback On Upcoming Mobile App & Monetization Opportunities
According to the video, creators will eventually have access to a mobile app that lets them manage their channel from their phone....