Stripe Makes Move To Be The Prime Supplier Of Buy Buttons
Stripe is making a play to be the backbone of the buy button industry. The payments processing startup unveiled a new feature Monday to...
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Brands Shifting From YouTube To Native Video On Twitter
Facebook’s native video momentum has been documented widely. The social network sees more than 4 billion video views a day — a number...
Report: Google & Twitter Are Working On Accelerated Mobile Pages For Publishers
Looks like Facebook’s “Instant Articles” and Apple’s News app will have some company. According to Recode, Google and Twitter are working...
Social Media – Risk or Reward for Your Brand? September 22 Webcast
Whether it’s an innocent but inappropriate posting by an intern or a sophisticated hack into your passwords — all brands face some level...
Periscope Flips, Now Also Offers Landscape Video
Live-streaming app Periscope no longer plays favorites in the landscape-or-portrait video argument. Today the Twitter-owned network...
Facebook Slightly Loosens Grip On Access To Its Live Streaming Video Feature
Facebook has loosened the reins on its live streaming video feature, today giving access to people with verified profiles. Facebook...
Twitter Is Showing Analytics Highlights In The Notification Tab Of Verified Users
Twitter’s notifications tab on the Web is displaying analytic highlights for some verified users. At the top of the tab, only on the...
Internet-wide Retargeting POWERED by Social Psychographics
Once marketers have mastered truly deep psychographic social targeting, it’s time to integrate social PPC into the larger marketing...
7 Ways To Fail At Twitter
Twitter is a powerful way for businesses to disappoint customers, alienate influencers and convince anyone never to become followers....
Instagram Has Arrived As A Haven For Ad Dollars, Thanks To Global Ad Roll-out & New Ad Options
A little more than three years ago, Facebook made waves with their acquisition of Instagram. The 10-digit sale price was criticized by...
Facebook Is Testing Tweaks In The Design For Brand Pages
Less a redesign and more a rearrangement, Facebook is adjusting the look of brand Pages. The changes are subtle, so you might have missed...
Snapchat Now Draws 4 Billion Video Views Daily
360b / Shutterstock.com Snapchat has joined an exclusive club: 4 billion video views daily. The social media messaging app is showing...
4 Components Of The Best Social Media Campaigns
Many publishers and organizations have been compiling and publicly recognizing their favorites, and the top picks vary greatly in size,...
First Look: Facebook Starts Testing Immersive Mobile Ads
After teasing the concept to creatives as Cannes Lions in June, Facebook today started testing a new immersive mobile advertising format....
Cookie “Black Friday” Instagram Users With Facebook Custom Audiences
In this week’s edition of aimClear’s Psychographic Targeting Hot House, Rachel Malone-Olson, Social Account Manager, delivers Black...
FTC Settles With Gaming Network Accused Of Failing To Disclose Paid Endorsements
The US Federal Trade Commission has settled charges against video gaming site and multi-channel network Machinima for deceptive...
LinkedIn Messaging Gets Overhaul For A More Casual Chat Experience With Connections
While LinkedIn is the go-to social destination for professionals, it has lacked one thing that most users crave: conversations. A new...
Twitter Ads Are Now Available Pretty Much Everywhere
Need to advertise in Mongolia, Tajikistan or the Isle of Man? Starting today, Twitter can help with that. The company announced that is...
Negative Tweet About Your Brand? Here’s Why Responding Isn’t Enough
Social media sites, Twitter and Facebook in particular, are increasingly touted as customer service platforms. Whether a consumer...
Google+ Still Kicking: Collections Now Available In The iOS App
For most of 2015, Google has been backing away from Google+. The Photo and Hangout apps were decoupled, and the “social layer” was...
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