Pinterest has launched updates to its movie and recipe Rich Pins, extrapolating more rich data to enhance the user experience on the...

It’s a pleasure to announce that Tim Peterson has joined Marketing Land’s editorial team as our new Social Media Reporter. Tim comes to...

In this comprehensive guide from Union Metrics , you’ll learn how to develop — or improve — your social strategy, no matter the social...

To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on...

Yeamake / Shutterstock.com According to a report from TechCrunch Wednesday, ads could start showing up in Facebook Messenger within a few...

With Facebook’s far-reaching impact, brands are always utilizing the social network to speak to their audience and prospects. As such,...

Starting today, brands will be getting a big data boost when it comes to their video metrics. A whole new video metrics interface will be...

Social media continues to be a massive opportunity, but the landscape is evolving quickly, and true success is difficult to find, even...

rvlsoft / Shutterstock.com Twitter as customer service engine is getting a bit more powerful for companies. On Wednesday, Twitter...

Skrillex, Diplo and Calvin Harris are some of the world’s most popular DJs. They dominate the music scene, publishing record-smashing...

Cosmopolitan editor-in-chief Joanna Coles (right) on stage at Re/Code’s Code/Media conference. Joanna Coles is the editor-in-chief of...

In just a few months, everyone can become a Facebook publisher. The company announced that on April 12, any publisher can host content...

Twitter is rolling out GIF search across the platform, the company announced today. Taking a cue from the Facebook playbook, where GIF...

We’ve looked at the numbers, watched the online ads and teasers, read the tweets and Facebook posts, and we’ve chosen the winners in our...

In order for a brand to succeed in the marketplace, it has become essential to have a brand ambassador strategy and program. Brand...

For marketers, knowing what to measure after a campaign goes live has been a difficult question to answer for decades. With so many...

Brands should take inspiration from the motivation behind love letters when they communicate with their customers. Marketers can unlock...

Over the “coming weeks,” Instagram will show view counts, along with the standard “like” and “comment” counts. This will be a major...

From super-sensitive sentiment detection to data-driven channel charges, the technology is here to actually use social engagements in...

last year’s Super Bowl, when the four-year-old company was just fresh off the announcement of Snapchat Discover, and brands like Mountain...