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The Five Pillars Of Social Marketing

From super-sensitive sentiment detection to data-driven channel charges, the technology is here to actually use social engagements in repeatable, business-building ways.

To help you navigate the sea of social change, Oracle created this guide based on five pillars of social marketing:  Listening, Engagement, Marketing Communications, Social Advertising and Analytics.

You’ll learn steps you can consider to:

  1. Explore new uses for old channels.

  2. Engage in the most welcome ways.

  3. Analyze activity meaningfully.

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