The Engagement Crisis In Content Marketing And Social Media: Why It’s Happening And How To Fix It
Does your brand’s Twitter account seem like a ghost town? How about your Facebook and LinkedIn page? If you’ve noticed a drop in social...
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Facebook Adds Email Sign-Up Forms To Instant Articles
Facebook has started letting publishers include email sign-up forms in their Instant Articles. Digiday first reported the news earlier on...
Facebook Announces SMB Video Offering & 3-Million-Advertiser Milestone
Facebook has announced a new montage-video product for small businesses, Your Business Story. In the same post, Facebook casually...
Instagram Video Slowly Gains Traction Among Brands After 3 Years
Neirfy / Shutterstock.com Instagram started letting people post videos in June 2013. In October 2014, it rolled out its first video ads....
Facebook Uses News Feed Algorithm To Rival Twitter, Periscope In Live Video
Twin Design / Shutterstock.com Facebook has taken its biggest swing yet at rivaling Twitter and Twitter-owned Periscope as the primary...
Associated Press Teams Up With Twitter To Track 2016 Election-Related Tweets
According to the AP, the Twitter data being tracked is based on an algorithm that measures the number of Tweets related to this year’s...
Twitter’s User Growth Stalled And Advertisers Don’t Care (Yet)
After Twitter reported stagnant user growth in the fourth quarter — with a decline in US users and an overall global bump of just three...
LinkedIn Intros B2B Spin On Facebook’s Custom Audiences To Target Ads
Twin Design / Shutterstock.com LinkedIn is ready to let advertisers use their own data to target ads on the business-centric social...
DiCaprio’s Oscar Win Sets New Twitter Record
Leonardo DiCaprio can stand up and shout today that he’s the “King of Twitter!” His win for Best Actor at Sunday night’s Academy Awards...
How Much A Snapchat Geofilter Costs At The Oscars & 5 Other Big Events
Brands can buy a Snapchat geofilter to put around the White House on Super Tuesday. Earlier this week, Snapchat made it possible for...
Bullet-Proofing Your Business From The Inevitable Online Reputation Attack
It may come from left field; it may be a very atypical experience for your company. And you may discover you weren’t ready for it. It...
Nielsen Will Start Measuring Snapchat Ads
Snapchat’s ad business is only 16 months old, but it’s maturing quickly in 2016. At the same time as the mobile app is beginning to...
Canvas: Facebook’s Immersive Mobile Ad Experience Launches Internationally
Today, Facebook announced the international launch of Canvas, an immersive full-screen ad player that lives and breathes on Facebook’s...
Twitter Enhances Embedded Timelines
Using Twitter’s embedded timeline on your website? It’s about to get better. Exactly one week from today, on March 3, a more...
Snapchat For Social Good
For anyone who works in tech and media, the new year starts with the annual Consumers Electronics Show (CES) in Las Vegas during the...
Instagram Now Has More Advertisers Than Twitter
Twin Design / Shutterstock.com 2015 was a big year for Instagram’s advertising business. It rolled out new ad formats that could contain...
Let’s Talk SMAC (Social, Mobile, Analytics & The Cloud)
What is SMAC? If you’re not familiar with the acronym, SMAC stands for Social, Mobile, Analytics & Cloud. It represents four major areas...
Facebook Launches Reactions Globally
Facebook today is launching Reactions to all users, the company announced. Facebook Reactions, which have been in the works for quite...
How Are You Managing Social Media Risk?
Today, the average enterprise manages more than 300 social media accounts and more than a half-million social media posts by users on...
Instagram Is the Star of Facebook’s Renewed Interview Show
Facebook has renewed its “Pub in Pub” interview show with a focus on Instagram. Facebook has renewed “Pub in Pub,” the series it...
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