Snapchat is pushing for shorter ads between Stories, within Live Stories
Long story short: After pushing for shorter video ads around the time it began to intersperse ads between people’s Stories in June and...
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Twitter adds a button for people to direct-message businesses from their sites
Copyright Aaron Durand (@everydaydude) for Twitter, Inc. For years, Twitter and Facebook have been trying to one-up each other as the...
It’s time to up your game on social media
Download this guide from Oracle to up your game on social media — become more aligned with your customers and followers and create a...
Report: Video ads on Instagram are more common and getting longer
App marketing and data company Sensor Tower just released its Q2 “Ad Intelligence Data Digest.” The report presents mobile advertising...
How buying Instapaper could help Pinterest become a media portal like Facebook
Saving articles to Pinterest has become “a core use case” even before the company acquired read-it-later service Instapaper. Pinterest is...
Facebook adds new tools, capabilities to Slideshow video ads
Facebook introduced “Slideshow” advertising for emerging markets and small businesses (SMB) last October. In March of this year, Facebook...
Coca-Cola, Nike top lists of Olympics advertisers earning social buzz
lazyllama / Shutterstock.com When it comes to Olympics advertisers earning social and digital buzz, Coca-Cola and Nike took top honors at...
6 possibilities for the future of social media marketing
Most of us have grown so accustomed to social media being a part of our lives that it seems strange to think about it as a “new”...
Twitter fights abuse by making it easier to hide abuse
rvlsoft / Shutterstock.com Twitter is tackling its harassment concerns by making changes to the user experience. Today, the company...
4 ways for Twitter to stay relevant
Facebook dominates in terms of ad dollars and performance and has the user base and engagement to back up growth that doesn’t seem to be...
Instagram is now copying Snapchat’s Live Stories with events video channels
For the second time this month, Instagram is rolling out its own version of one of Snapchat’s most popular features. This time that...
Pinterest debuts click-to-play, mobile-only video ads
After rolling out a diet version of video ads last year, Pinterest is ready with the real thing, or at least something closer to it. On...
Top tips to consider when it’s time to rebrand on social media
social media, SEO and PPC, content marketing and local and email marketing. However, one area that’s incredibly vital and should never be...
Facebook restricts Messenger bots to 24-hour window, adds subscriptions
Facebook is trying to make Messenger bots more active, but in a reactive way. On Monday, Facebook announced that it’s restricting how...
Twitter turns stickers into ads for brands but won’t say how it’s charging for them
Social advertising used to be about brands inserting themselves in people’s content feeds. It still is. But it’s also become about brands...
How Snapchat is building the future of social media
Facebook, Twitter and LinkedIn still have a stranglehold on the social media world in terms of sheer numbers of users, but a handful of...
Facebook video metrics get granular with demographic, share & live engagement data
It’s no secret that video has been the darling of Facebook over the past few years. In 2016, Facebook has been scrambling to support this...
Will Twitter address its harassment issue?
This morning, BuzzFeed came out with a scathing report about how Twitter has operated as a platform that enables stalking, harassment and...
Pinterest adds impression-based buys to its ad auction
rvlsoft / Shutterstock.com If Pinterest wants more brand advertisers to buy its ads — and it appears that it does — then it needs to make...
How long has it been since Facebook changed its news feed algorithm?
Facebook tweaks its news feed algorithm pretty often. How often? In a six-week span between late June 2016 and mid-August 2016, Facebook...
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