Twitter adds a button for people to direct-message businesses from their sites

Copyright Aaron Durand (@everydaydude) for Twitter, Inc.

For years, Twitter and Facebook have been trying to one-up each other as the place online for people to publicly contact businesses. Over the past year, that rivalry has moved to the private messaging realm, with Facebook turning to Messenger and Twitter turning to its direct messaging feature.

Now, four months after Facebook rolled out links businesses could put on their sites and ads (anywhere, really) that people can click on to contact a business through Messenger, Twitter is rolling out a button businesses can put on their sites that people can click on to direct-message a business through Twitter.

Announcing our new Message button. Now people can easily slide into your DMs from your website. Get yours now! https://t.co/ash9ouvgzu — TwitterDev (@TwitterDev) August 24, 2016