
2016: Manual Link Building & SEO
We’re edging ever closer to 2016, and already prediction posts are publishing. Recently, hoopla around manual link building arose when a...

What To Do When Traffic Doesn’t Equal Sales
Attend any SEO conference and the conversation around metrics and KPIs inevitably comes up. What should I measure? How do I calculate...

Even If A Brand Can’t Do SEO, It Can Still Do Local SEO
A lot of companies, particularly mid-sized multi-location brands, can’t seem to get their acts together to do “national” SEO. They may...

Our SERP Sentiment Score For A Person’s/Brand’s Online Reputation
It’s something all companies fear: You Google your brand name, and right on the first page are negative Google reviews, a low Yelp score,...

SEO For Featured Snippets Leads To Big Gains
Note: This piece with co-authored by Cheryl Jones. The way customers search has changed dramatically, particularly in recent years, with...

What Bernie Sanders Can (Kind Of) Teach Us About SEO In 2016 & Beyond
Full disclosure: I love Bernie Sanders. I think he’s a smart, principled guy. He was also the subject of my favorite SNL skit this year;...

4 Organizational Hurdles To SEO For Business Leaders To Overcome In 2016
With the new year just around the corner, let’s look at four major issues holding back businesses when it comes to SEO. Unless your...

Psst! These Keyword Opportunities Are Sitting Right Under Your Nose
You’ve done your basic keyword research and strategized a plan to tackle the keywords for which you want to rank. You are working that...

Using Pinterest For Keyword Research
One of the foundations of good SEO is making sure your site content is relevant to what you offer and that this content is optimized to...

Google Launches New “Live Blog” Carousel
Google announced today it has launched a new publisher carousel designed specifically for live blog content. According to a post on its...

Use Google’s Search Console API & Pivot Tables To Supercharge Your Long-Tail SEO
Google’s recent changes to their Search Console API have allowed for interesting data analysis via Impressions and Clicks data....

How To Prep For The Pending Penguin Update & Ensure You’re Penalty Free In 2016
Gary Illyes, Webmaster Trends Analyst at Google, confirmed on Twitter that we’ll be graced with the next Penguin update before the end of...

Can You Now Trust Google To Crawl Ajax Sites?
Web designers and engineers love Ajax for building Single Page Applications (SPA) with popular frameworks like Angular and React. Pure...

Will Marketing Addressability Leave SEO In The Dust?
For marketers, the promise of the web is data, and whoever owns the most (and best) data wins. Facebook and Twitter have been moving...

Why Manual Link Building Will Never Be Obsolete
I recently read an article titled, “SEO Practices That Will Become Obsolete By The End Of 2016,” on (what is normally) a highly respected...

Android 6 “Marshmallow” & SEO Series: Sponsored Google Now Cards
Google Now is Google’s predictive search solution that tries to anticipate a user’s needs before the user searches. It presents...

How A Dip In Overstock’s Organic Rankings Contributed To An 17% Stock Drop
Much to the chagrin of shareholders, Overstock.com stock dropped a whopping 17.24% today. Why? According to the earnings report a major...

Intermediary Liability In Duffy Case Could Turn Google, Facebook Into Content Police
Janice Duffy has been vindicated by the Supreme Court of South Australia in her case against Google. While that’s good for Dr. Duffy, the...

SEO Trended On Twitter Thanks To #SEOHorrorStories Hashtag
If you’ve been doing SEO for any length of time, chances are you have stories to tell about a nightmare situation or client. And if...
























