“Do more with less.” How often in our careers have we heard that phrase? Ultimately, that statement always means there is a need to...

SEO can be complicated — in many cases, overcomplicated. How many ranking factors are involved in generating strong organic search...

Apple has recently made some significant changes to both Siri and Safari, with potentially far-reaching implications for digital...

SMX East conference, Google’s webmaster trends analyst Gary Illyes took questions from the dual moderators — Barry Schwartz and Michelle...

As we approach Halloween and our Netflix queues again fill up with all manner of spooky, startling and downright horrifying monsters, I’m...

Today, let’s talk service-area businesses (SABs) and local SEO. Because every time I talk to an SAB, the first thing — and pretty much...

There are lots of articles filled with checklists that tell you what technical SEO items you should review on your website. This is not...

As technology advances, search engines can refine their ranking algorithms to better determine relevance and return results that better...

With the biggest e-commerce days of the year just around the corner, it’s not too late to take advantage of some of Google’s newest ways...

I often hear experts talk about going after the low-hanging fruit of keywords. “Forget about the short tail,” they say. I agree that that...

SEO is a long-term strategy. It takes time to build authority and reputation, and spammy tricks that work for a short time are eventually...

Technical SEO is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to...

You may be thinking that no one wants to share your content, but the opposite is actually true: Because they post so often, online...

Recently, I’ve found myself focusing more and more on optimizing page load times. Improving page speed is something that is generally...

Since content is a core element of good SEO, many have tried to manipulate the result by using the old “copy and paste” approach. Google...

When Google launched in 1998, the big knock against it was that it would be excruciatingly difficult to monetize the traffic because all...

Google has long stressed the importance of “high-quality content” but has provided little, if any, help for those seeking to create it....

Then there was the search bar. Blacked out completely, you couldn’t see what you were typing into it, and it gave no error messages when...

The website conversion process starts with driving traffic to your site, but not just any traffic — it needs to be targeted traffic....

Google Tag Manager (GTM) has revolutionized the way we implement scripts and tags on websites. However, many marketers aren’t fully...