Recently, I’ve found myself focusing more and more on optimizing page load times. Improving page speed is something that is generally pretty easily understood by clients, and it positively impacts user experience and conversion as well as SEO.
The challenge, frequently, can be that some elements of improving page speed can require significant input from development resources (e.g., prioritizing visible content, eliminating render-blocking JavaScript or CSS).
But there’s one element of page speed optimization that even non-technical marketers and content creators can contribute to: image optimization. As Kristine Schachinger points out in her excellent article on image optimization, resizing and compressing images can often be the easiest and highest-impact action for speeding up pages on your site.
Schachinger does a great job of outlining image compression and resizing best practices, but once you know which images need work (or if you just have some new images to add to your site), what’s the best tool for actually compressing images?
Since image compression can be such an easy win, I wanted to test the capabilities of five different free, standalone image compression tools that writers, designers or marketers can use to ensure that they’re keeping their image file size in check.
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