‘Ask Me Anything’ with Google’s Gary Illyes at SMX East

At last week’s

SMX East conference, Google’s webmaster trends analyst Gary Illyes took questions from the dual moderators — Barry Schwartz and Michelle Robbins — as well as from the audience in a session called “Ask Me Anything.”

In this post, I will cover that question-and-answer dialogue, though what you’ll see below are paraphrases rather than exact quotes. I have grouped the questions and used section headers to help improve the flow and readability.

Off-site signals

Barry: You’ve been saying recently that Google looks at other offsite signals, in addition to links, and some of this sounded like Google is doing some form of sentiment analysis.

[Read the full article on Search Engine Land.]