Why you should care Two years ago, Microsoft bought LinkedIn, and Bing advertisers have been eager for access to its audience data....

For several months, Google has been running a limited test to show ads in what’s now called Google Discover (it’s third name after...

Marketers must embrace a paradigm shift: They must stop targeting personas and start targeting people. People-based marketing is the...

lack of meaningful click-through rates (CTR) growth following the implementation of Google expanded text ads (ETA), despite Google’s own...

exact match close variants will now include same-meaning variations. As a result, marketers putting all their chips into exact match...

here on Search Engine Land last week, Google is in the process of further broadening the meaning of ‘exact match’ keywords. Based on a...

History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others...

Have you ever had a campaign spend a touch more than expected and taken a too long to spot it? No one likes to catch their campaigns...

no one should do manual pay-per-click (PPC) bidding in this day and age. But that doesn’t mean you can just flip an automated bidding...

introduced responsive search ads in July, simplifying ad creation and testing for everyone. Last month, Google enabled ads that include a...

In my last post for Search Engine Land about business data feeds, I went over how I used ad customizers to implement value-focused ad...

Marketing Land and other places across the web. From Marketing Land: Twitter to enforce new rules around issue ads starting September 30...

Found to favor its own services on the main search results page (SERP), Google responded with lower CPCs – and rebates – to qualified...

I believe the task rose out of necessity because when pay-per-click (PPC) took off in the early 2000s, ad platforms spoke a different...

Google received a record-breaking fine of €2.4 billion ($2.8 billion). But why, exactly? In a verdict that provoked differing opinions,...

new interface of Google Ads. Change at what was formerly called AdWords is constant, and some of the biggest adaptations we’ll need to...

As paid search specialists, our strength lies in our ability to exert control over our keyword targeting. Every month or so, there are...

Responsive search ads (RSA) are the hot paid search topic of the day. They give advertisers the ability to provide Google with up to 15...

Just recently, I was at a baseball game, and I swear the peanuts guy was walking up and down the steps yelling, “Funnels, get your...

tailor the page that people see after clicking on your ad to your target audience and actual ad content. Unfortunately, while there are a...