
Ad Management Platform AdStage Lands $6.25 Million In Series A Funding
While more and more marketers are looking for solutions that bring both mobile and desktop campaigns together, it turns out investors are...

Bing Ads’ New Look Reflects New Energy From Microsoft’s Search Ads Platform
new web user interface today. The refresh is designed to help marketers analyze and act on their campaigns more efficiently. And not by...

Maybe Google Doesn’t Have A Mobile Ads Problem After All
There have been a lot of assumptions that Google’s mobile ad business is cause for concern. After its latest earnings report showed the...

eBay: Google SEO Changes Hurt Core Business And Revenues
announced second quarter earnings which just beat analysts’ expectations. However, revenue fell short of projections. The company earned...

Reports Show Paid Search Spend Is Up Over Last Year
Second quarter reports coming out from the large search marketing firms this week point to continued growth in paid search investment in...

The Future Of Paid Search (From A Data Perspective)
Over the past five years, the media buying world has changed dramatically. The incredible advances in adTech (Advertising Technology) and...

New Study Charts Influence Of Facebook Ad Spend On Paid Search Conversions
Following up on last year’s study that found increased Facebook advertising yielded higher paid search conversions, Kenshoo released new...

Pearls Of Wisdom: Our 30 Favorite Tweets From #SMX Advanced 2014
Well, dear search marketing friends — as quickly as it came, the Advanced arm of our Search Marketing Expo (SMX) conference has come to...

How Trademark Worries Block “World Cup” Ads On Google
The World Cup is one of the most popular events in the world, far surpassing the popularity of the Super Bowl, with millions of fans...

Is Our Industry Finally Maturing? Thoughts From Internet Week NY
For many a year at many a major seasonal conference, seasoned attendees would look around and see no end to the hype. While legitimate,...

How To Sell Your CEO On Investing More In Search. Hint: It’s About Insights
If you’re the CMO of any business, you’re likely aware of popular search strategies and how search can take consumers along the purchase...

VIDEO + SLIDESHOW: What’s Next For Paid Search Marketing?
2013 was a year of big changes for search marketers, from the launch of Google’s Enhanced Campaigns and PLAs, to new cross-channel...

360i Claims Its New Search Optimization Tool Removes Mystery Around AdWords Quality Scores
360i claims its new Digital Nervous System, or DNS, can help marketers better understand their brand’s Quality Score assigned by Google,...

Choosing A Media Agency: Look Inside & Hold Up The Mirror
In our industry, we are constantly evaluating the way we choose our vendors and agencies. Increasingly, we are applying the same...

Reading Keywords’ Future In Interactive Marketing
If you think keywords have any place in the next-generation, digital marketing world, you’d be mistaken. If you haven’t taken notice of...

Google Imparts “Not Provided” On Ad Clicks, A Day Later The Industry Exhales
After word had been swirling the change was coming, yesterday Google announced it is expanding secure search to cover clicks on paid ads....

Advertisers Keep Spending More On Paid Search In Q1, CTRs Jump 23 Percent YoY
Paid search in the U.S. saw another quarter of positive growth in Q1, rising 8 percent year-over-year according to IgnitionOne’s latest...

177 Car Maker Sites Vied For Ad Supremacy On Google In Jan & Feb, Driving 14 Million Clicks To
Paid search is attractive to luxury and economy car manufacturers alike. Jaguarusa.com and Scion.com were among the 177 automotive...

Mobile Will Be Primary Channel For Paid Search By End Of 2015 [Study]
Looking at current trends, Marin Software predicts more paid search clicks will come from mobile devices than desktops by the end of next...