10 ways to get ready for the new AdWords
After hosting Brandcast and I/O, Google wrapped up a busy month of announcements with Performance Summit, the new name for their combined...
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Can you manage your inventory with Google Shopping?
A warehouse working carrying a stack of cardboard boxes inside a warehouse. We are often asked by our clients if we can use Google...
AdWords’ new extra headline: 7 ways to make the most of it
Last Tuesday was a big day for AdWords. During our annual Google Performance Summit Keynote, we introduced a wide range of exciting new...
Decision trees for SEM segmentation
One of the most common and difficult choices you’ll make when managing an SEM account is deciding when to segment keywords. Any search...
How Google’s latest design choice impacts consumers’ ability to search and discover
Google is constantly maintaining a healthy tension in its search engine results page (SERP) real estate between more ad space and less ad...
3 Google AdWords hacks to drive high-quality leads
You already know that Google AdWords can be an important tool for scaling your business, even if you’re new to PPC marketing. If that’s...
7 essential Google Analytics reports every marketer must know
After all, this is the tool that tells you whether your efforts are actually translating into results. Unfortunately, mastering Google...
Share conversions and remarketing lists across paid search accounts
At some point or another, anyone handling paid search at an agency has likely managed a client that had multiple accounts. Before...
Brand queries: the AdWords performance illusion
But many AdWords practitioners still look at each search session as the entire relationship with a user when looking at performance...
The 5 strangest search terms in 2,000+ AdWords accounts
Over the past two years, my team and I have audited more than 2,000 AdWords accounts. While auditing all of those accounts, we...
Well played, Google: Advertisers (finally) get more device bidding controls
And just like that, before it was time for my original submission to publish, it happened. Google announced Tuesday that advertisers will...
Know your SEM? Prove it. Enter the SMX Biggest Search Geek Contest
See if you have what it takes to outsmart your peers! The Biggest Search Geek Contest, sponsored by Marin Software, is where the world’s...
Journey to better paid search ROI with this travel ad copy data
As spring has truly sprung and summer is just around the corner here in the US, many travel brands will be upping their game to capture...
Catching up on the Google Performance Summit
Yesterday at the Google Performance Summit, Google announced a vast number of changes to AdWords and Google Analytics, including new...
Google announces significant changes to AdWords device bidding, text & display ads
ouh_desire / Shutterstock.com With the news that over half of the trillions of Google searches happen on mobile, Google announced Tuesday...
Realize your definition of success: an eBook for today’s marketers
No two businesses are alike. Your products, services, goals, perspective and definition of success are undoubtedly unique. Your marketing...
Move over, text ads: How data feeds are driving new search experiences
If you haven’t done it already, now would be a great time to take a fresh look — or even a first look — at how data feeds can...
PPC skeptics: Are you one of these 6 types?
There are still a great many businesses that aren’t advertising online — or at least not diverting healthy budgets to it. In fact, one...
Botnet hijacks search results to siphon Google AdSense for Search revenue
A click-fraud bot dubbed Redirector.Paco attacks when users perform searches from Google, Bing and Yahoo. The malware replaces the...
The SEM agency is dying (and what to do about it)
Search engine marketing agencies will face many business challenges over the next couple of years, including increased competition, fee...
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