The 7 best ad and landing page elements to boost online conversions
When it comes to success with paid search, it’s not just about ad copy. You have to pay attention to your ad extensions and your landing...
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Using search marketing to amplify TV buys: SMX East 2016
In this session from SMX East 2016, “The New 1+1=3: Using Search Marketing to Amplify TV Buys,” Kerry Curran, Managing Director of...
3 mysterious and scary ways AdWords budget creep can happen to you
It’s almost Halloween, and what could be scarier than wasted ad spend? Even the most experienced PPC managers can be mystified when a...
Why call tracking helps improve PPC lead generation account performance
Many businesses receive significant lead volume from phone calls. The reason marketers want to generate phone leads is to capitalize on...
What you didn’t know about recent Quality Score changes
Google is making a small change to how it reports AdWords Quality Score (QS) on October 10. While Ad Rank and the auction aren’t...
Updating your SEM toolbox with new, shiny tools –- SMX East 2016
Ask any PPC manager how they do their job well, and, aside from their skill set, they’ll name the tools that give them the data they need...
Plan device-specific user experience strategies with Google AdWords’ bid modifier
Recently, Google began rolling out an update that will reopen the doors to device-specific campaigns — specifically, this change allows...
Bing adds CBS Interactive to roster of syndication partners
Microsoft has partnered with CBS Interactive in a syndication deal for the Bing search network. The partnership makes Bing Ads the...
The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gem
We all have 24 hours in a day, but each of us utilizes those hours differently. Similarly, all search engine marketers advertising on...
Drive PLA profits with keyword segmentation
Due to growing competition and rising CPCs, retailers who rely on PLAs as a significant source of their revenue need to adopt a more...
The immediate results of link building
In an April 2016 article on Moz by Kristina Kledzik, “How Long Does it Take for Link Building to Impact Rankings,” the author posits that...
Bidding on the competition: Is it really worth it?
To be honest, the logic behind this trend seems sound. After all, if someone is typing in a competitor’s business name, they are...
The biggest Google ad updates are also the quietest
Expanded text ads. The removal of right-rail ads and the addition of a fourth text ad at the top of desktop searches. Customer Match....
Common PPC mistakes and how to avoid them
We’re all human and therefore capable of human error. And the world of PPC is rapidly evolving with new, ever more sophisticated features...
Turn your online searches into in-store sales
the 4 critical elements you can use to drive more in-store sales; the 4 keys to good local marketing; and 4 action items for fixing your...
10 reasons not to pay reputation-attack sites for removals
The Costs of Online Reputation Management – Paying for Sites to Remove Reputation Damage – Image By Chris Silver Smith...
How you can better communicate PPC industry updates to clients
As hectic as it can be, we are lucky to be in an industry that is constantly evolving. One day it may be a new ad extension, the next day...
The dust has settled on AdWords expanded text ads. What now?
In April of 2016, a small percentage of search marketers received notices from their Google reps that AdWords was changing. At the time,...
Why it’s time to re-evaluate your AdWords account structure
We’re now seeing many of the changes AdWords announced in May rolling out to all accounts. This is great news in terms of enabling new...
3 things every PPC beginner needs to try
Starting to manage PPC isn’t easy. You make your first campaign, get some traffic, maybe even get your first conversion. Then you realize...
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