5 steps to success for low-conversion-volume accounts in AdWords
Imagine this: you’re happily working away in your busy AdWords accounts, looking at hundreds, or maybe even thousands of conversions a...
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A new test extends Google Shopping ads to the Display Network
Google has been steadily increasing distribution of Shopping ads, including to YouTube, Image search results and third-party retail sites...
The great big list of landing page tests to try
About a month ago, I published an article that provided a few areas of consideration when diving into conversion rate optimization, with...
Paid search trends from Merkle’s Q1 report
Merkle’s Digital Marketing Report for Q1 points to strong growth from Google and the continued strength of PLAs (Google Product Listing...
Keyword tiering: A systematic way to juggle your AdWords priorities
Ever feel like AdWords is one giant juggling act? You cut your cost per click, only to watch your conversion rate drop. You increase lead...
What your paid search KPI says about you
There are plenty of options for particular metrics to drive paid search programs toward, but not every KPI is created equal. Here, we’ll...
With new funding & a growing userbase, Quora makes its pitch to advertisers
Quora, the Q&A platform that’s been around since 2009, has quietly grown into a business now valued at nearly $1.8 billion. In the past...
Evaluating PPC talent, part 1: Where to begin
The simple truth is that anyone working in any paid media field (like search or social) is incredibly hard to evaluate from the outside....
How 7 leading brands are winning at paid search
how Predictive Search Bidding gives you the power to optimize every bid, maximize ROI and reduce costs. how to use Predictive Search...
2017 SEM growth hacks: Monster growth from brand protection
Today’s article presents one of the more powerful search growth attack strategies for 2017: PPC (pay per click) brand protection. This...
Listen to your mother: Win Mother’s Day with humor and timing
This Mother’s Day, the moms we celebrate are as diverse as our American families. So why stick to the same old marketing tactics you’ve...
Going global: Common sense considerations too commonly ignored
The profession of a paid advertising specialist is one of circular efforts; any declaration of success is met with a request for greater...
What B2B marketing can teach you about PPC in higher education
Pick up any “introduction to marketing” textbook, and it will describe the difference between business-to-business (B2B) marketing and...
National Brands & Local Search: Use Insights to Drive Actions
Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their...
What the data tells us about the death of exact match and its impact
On March 17, Google announced an adjustment to the functionality of our beloved match types, effectively changing exact match into...
Paid search analytics: What treasures are hiding in your data?
On the surface, paid search analytics seems pretty straightforward. You just drop a code snippet on your page and go, right?...
Getting the most bang for your buck: 11 CRO opportunities
Improving marketing performance often involves a lot of spot treatment: you spend some time working on your paid search campaigns, then...
How to decide ‘Should I bid?’
One age-old question that often comes up when I chat with new prospects or new clients is, “Should I bid on my brand terms or generic...
Study: PPC cannot accurately identify winning organic titles
Title tags are a meaningful on-page ranking factor and are among the most influential factors in determining click-through rate (CTR)...
SEM account management: Part 3 — How to get more responsibility
In part 1 of this series, we showed how SEM account managers can avoid getting fired; part 2 detailed how they can improve account...
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