Fahad HMay 5, 20171 min read5 steps to success for low-conversion-volume accounts in AdWordsImagine this: you’re happily working away in your busy AdWords accounts, looking at hundreds, or maybe even thousands of conversions a...
Fahad HMay 3, 20172 min readA new test extends Google Shopping ads to the Display NetworkGoogle has been steadily increasing distribution of Shopping ads, including to YouTube, Image search results and third-party retail sites...
Fahad HMay 3, 20171 min readThe great big list of landing page tests to tryAbout a month ago, I published an article that provided a few areas of consideration when diving into conversion rate optimization, with...
Fahad HMay 1, 20171 min readPaid search trends from Merkle’s Q1 reportMerkle’s Digital Marketing Report for Q1 points to strong growth from Google and the continued strength of PLAs (Google Product Listing...
Fahad HMay 1, 20171 min readKeyword tiering: A systematic way to juggle your AdWords prioritiesEver feel like AdWords is one giant juggling act? You cut your cost per click, only to watch your conversion rate drop. You increase lead...
Fahad HMay 1, 20171 min readWhat your paid search KPI says about youThere are plenty of options for particular metrics to drive paid search programs toward, but not every KPI is created equal. Here, we’ll...
Fahad HApr 27, 20172 min readWith new funding & a growing userbase, Quora makes its pitch to advertisersQuora, the Q&A platform that’s been around since 2009, has quietly grown into a business now valued at nearly $1.8 billion. In the past...
Fahad HApr 26, 20172 min readEvaluating PPC talent, part 1: Where to beginThe simple truth is that anyone working in any paid media field (like search or social) is incredibly hard to evaluate from the outside....
Fahad HApr 21, 20171 min readHow 7 leading brands are winning at paid searchhow Predictive Search Bidding gives you the power to optimize every bid, maximize ROI and reduce costs. how to use Predictive Search...
Fahad HApr 21, 20171 min read2017 SEM growth hacks: Monster growth from brand protectionToday’s article presents one of the more powerful search growth attack strategies for 2017: PPC (pay per click) brand protection. This...
Fahad HApr 18, 20171 min readListen to your mother: Win Mother’s Day with humor and timingThis Mother’s Day, the moms we celebrate are as diverse as our American families. So why stick to the same old marketing tactics you’ve...
Fahad HApr 18, 20171 min readGoing global: Common sense considerations too commonly ignoredThe profession of a paid advertising specialist is one of circular efforts; any declaration of success is met with a request for greater...
Fahad HApr 18, 20171 min readWhat B2B marketing can teach you about PPC in higher educationPick up any “introduction to marketing” textbook, and it will describe the difference between business-to-business (B2B) marketing and...
Fahad HApr 11, 20171 min readNational Brands & Local Search: Use Insights to Drive ActionsOnce a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their...
Fahad HApr 7, 20171 min readWhat the data tells us about the death of exact match and its impactOn March 17, Google announced an adjustment to the functionality of our beloved match types, effectively changing exact match into...
Fahad HApr 3, 20171 min readPaid search analytics: What treasures are hiding in your data?On the surface, paid search analytics seems pretty straightforward. You just drop a code snippet on your page and go, right?...
Fahad HApr 3, 20171 min readGetting the most bang for your buck: 11 CRO opportunitiesImproving marketing performance often involves a lot of spot treatment: you spend some time working on your paid search campaigns, then...
Fahad HMar 31, 20171 min readHow to decide ‘Should I bid?’One age-old question that often comes up when I chat with new prospects or new clients is, “Should I bid on my brand terms or generic...
Fahad HMar 29, 20171 min readStudy: PPC cannot accurately identify winning organic titlesTitle tags are a meaningful on-page ranking factor and are among the most influential factors in determining click-through rate (CTR)...
Fahad HMar 27, 20171 min readSEM account management: Part 3 — How to get more responsibilityIn part 1 of this series, we showed how SEM account managers can avoid getting fired; part 2 detailed how they can improve account...
