
For Product Brands, Paid Search On Retailers’ Sites Pays Off
Last year, Google made what was to some a surprising announcement: its previously free Google Product Search would become Google...

Fancy.com Screenshot Shows How Twitter E-Commerce Might Work
Re/code broke the news this afternoon of a program called Twitter Commerce and reported that Fancy.com would be at least one of the...

Why And How Brands Must Go Omni-Channel in 2014
You visit your favorite retailer’s website. Upon your arrival, the site drops cookies on your browser. Next thing you know, you’re seeing...

Strategizing Direct-To-Consumer E-Commerce: When Should Manufacturers Dive In?
Over the past few months, I’ve had the opportunity to help a few prominent manufacturers strategize direct-to-consumer e-commerce...

Facebook And YouTube: Top Social Traffic Sources For E-Commerce In December
Driving 5.32 percent of traffic to retailer websites over the holiday season, Facebook accounted for more than half of all social...

Holiday Mobile Orders Shot Up 50 Percent In 2013; Social Commerce Remains Negligible, Organic Still
More than one in four US e-commerce orders this holiday season came from mobile devices. Custora released its complete E-Commerce Pulse...

Groupon Running Pilot Program In Chicago To Help Local Stores With Inventory Overload
According to the report, Groupon’s pilot program would work as a “liquidation service” for stores, notifying Groupon customers when a...

Study: Americans Fall Into One Of 6 “Deal Personas”
a study of “deal personas.” It seeks to measure how different consumer groups identify themselves and their interest in offers and...

A Look Back On 2013 In Digital Marketing
This year was all over the map in terms of consumer optimization and conversion trends. Crowdfunding was propelled into the next...

Report: Online Retailers See A 30% Increase In Site Traffic During Thanksgiving Week
online retailers experienced a 30 percent increase in traffic volume on the Monday preceding Black Friday this year, compared to the...

Mobile Activity On Xmas Eve 24 Pct. Higher Than Black Friday
an analysis of retail traffic data xAd. The mobile ad network found that mobile lookups and search activity spiked during Black Friday...

The Awesome Shop: Target’s Pinterest-Powered Online Shopping Site Lists Only Top Pinned Items
Pinterest, taking its relationship with the image-focused social media site to a new level in online shopping. According to a report on...

ComScore: Cyber Monday Desktop Sales Hit $1.735 Billion, Confirming Biggest Online Shopping Day Ever
comScore Cyber Monday report confirmed this year’s online shopping numbers represented the biggest Cyber Monday on record, generating...

Record-Setting Cyber Monday: Sales Rise 18 Percent, Mobile Drove A Third Of Orders
The latest data from e-commerce reporting firm Custora Pulse shows this Cyber Monday was the biggest day in e-commerce history. Online...

Amazon Drone Delivery Ready For Takeoff But Are We Ready?
On the CBS news magazine 60 Minutes Amazon CEO Jeff Bezos revealed that the company had developed flying delivery drones. Part of a...

How To Survive The Holiday Shopper Afraid To Buy Too Soon
Search Engine Land site, read how Harry & David got past consumers fearful to buy, because they’d been trained to expect better deals to...

Last Minute Google Shopping: Best Practices In PLAs
Congratulations! You’re now fully entrenched in the holiday shopping season. Of course, we know the majority of marketing campaigns were...

Holiday Retail Ecommerce Sales Set To Hit $61.8 Billion In 2013 [Report]
estimates. Sales in November and December will account for 23.5 percent of all US retail ecommerce sales this year, on par with last...

A How-To Guide For eReceipts
You’ve been there before, on the losing end of what seems like the world’s longest If you need further proof, just check out the Twitter...
























