
Apple, Google Top Two Global Brands On Interbrand List
Apple is the world’s top brand according to branding consultancy Interbrand. That’s followed by Google in the number two position, with...

Holiday E-Commerce Sales Expected To Rise 8 – 11 Percent This Year
E-commerce sales are expected to rise between eight and 11 percent this holiday shopping season. That’s the word from Shop.org, which...

Optimizing Your Paid Search Bids Around The Holiday Rush
However, this surge in sales mean retailers are often pulled in several different directions, strapped for time, and more likely to fall...

Report: Holiday Retail Sales To Climb 5% & E-Commerce Sales Predicted To Jump 16.6%
This article is part of Marketing Land’s Holiday Retailer series. After 2013’s record-breaking Black Friday and Cyber Monday sales...

4 Data-Driven Tips To Optimize Your Return Policy For The Holidays
“Free shipping and free returns” has become the proud declaration of many online fashion retailers. These policies have contributed to...

86 Percent Of Online Retailers Expect Holiday Sales Growth In 2014
Coming off an estimated 12 percent growth during the 2013 holidays, online retailers are expecting even fuller stockings this holiday...

FTC Enforces New Refund Policies On Internet Retailers
D.C. news site TheHill.com reported this week that the FTC is coming down on Internet retailers, forcing them to ship merchandise within...

The New Shopper Marketing Paradigm, Part 4: Maximizing Online Product Conversion Rate
My last column discussed the primacy of product detail page views as the core metric for digital marketers working at product...

Macy’s Takes iBeacon Technology Nationwide, Installing More Than 4,000 Devices
Macy’s will soon be giving extra shopping love to consumers nationwide via its shopBeacon program. After a beta run during last year’s...

Amazon Repricing Platform FeedVisor Launches Analytics Dashboard For High Volume Sellers
Image: FeedVisor FeedVisor, the algorithmic Amazon product repricing and insights platform, has launched a new dashboard for high volume...

E-Commerce Practices That Are Costing Conversions
With the proliferation of conversion-centric tools, technology and consultants these days, there’s no shortage of advice and best...

Amazon Displaying Segmented User Ratings
Pioneering online retailer Amazon is tweaking its product pages to display user ratings by segment for some users, apparently hoping to...

4 Profitable Promotions To Attract Holiday Shoppers
Black Friday and Cyber Monday have become synonymous with huge markdowns and, sometimes, below-cost prices. In fact, the entire holiday...

Baidu Invests $10 Million In “Indoor GPS” Provider IndoorAtlas
Bluetooth beacons and iBeacon, in particular, have received much of the coverage and attention surrounding indoor location. However,...

Improving The Mobile E-Commerce Experience
This article is part of Marketing Land’s Holiday Retailer series. Let’s face it. Mobile shopping, especially on the smartphone, is still...

5 Data-Driven Lessons In Retention Marketing From E-Commerce Stars
In today’s ultra-competitive e-commerce market, it’s harder than ever to earn and maintain customer loyalty. Yet e-commerce leaders like...

Ready For Strangers Shopping Your Site For The Holidays?
Holiday season is everybody’s favorite time of the year; brands are looking for record sales, my daughters are looking for Santa, and the...

4 Ways For Retailers To Maximize Mobile This Holiday Season
Retailers are juggling a complex new landscape as their physical, online and mobile worlds converge. Customers are adopting mobile faster...

Report: Mobile 21 Percent Of E-Commerce, Will Be $84B In 2014
Internet Retailer projects that by the end of the year mobile devices will account for 21 percent of e-commerce sales for the “500...
























