
3 ways to harness the ROI of customer reviews
Cut the marketing fluff — your customers aren’t buying it. In recent years, there’s been a seismic shift in the marketing landscape on a...

The new normal: Changing the dynamics between brands and shoppers
There’s a big gap between what people want and what they experience online. People still see ads follow them around the web featuring...

Make new friends, but keep the old: 3 opportunities for uncovering revenue from your existing custom
The prevailing challenge that anyone, not just marketers, will always run up against is the issue of having to prioritize a seemingly...

8 simple tweaks to make your OK product shine online
Maybe you’ve been there. Your product is out there, and it’s okay. It’s not great, and it’s not the best one available — although it’s...

Amazon leases planes to take greater control of shipping and delivery costs
According to a report in The Wall Street Journal, Amazon has secured a shipping partner in an attempt to take more control over its...

Report: For every $1 online influenced by reviews, offline impact at least $4
While e-commerce has grown to hundreds of billions of dollars annually, the influence of digital media on offline purchases is a...

Three Facebook Direct Response Products You Should Be Using Now
Knowing which ad types work best for your business, however, can be a challenge. Today I’m sharing my top three ad products you should be...

Amazon Expands Echo Family With Mini Version & Mobile Speaker
Amazon’s Alexa product lineup. Amazon Tap is pictured at far left, and Echo Dot is on the far right. Amazon Echo got smaller and more...

When Digital Retail Gets Real (Literally)
SEASTOCK / Shutterstock.com What happens when one of the world’s largest e-commerce marketplaces is rumored to be making the leap from...

Amazon To Webstore Sellers: No New Orders As Of May 1, Two Months Ahead Of Platform Closure
Amazon Webstore sellers that are still going through migrations to a new platform just got a new deadline. Last March, Amazon announced...

Amazon Raises Cost Of Minimum Spend For Free Shipping
SEASTOCK / Shutterstock.com Free shipping has been one of the keys to Amazon’s success over the years. Now, in a possible bid to nudge...

US E-Commerce Sales Jump 14.7% YoY In Holiday Quarter
The holidays saw a big increase in online sales in the US, according to the Census Bureau’s latest quarterly e-commerce sales report. The...

Report: Apps Convert Better For Retailers Than Mobile Web Or The Desktop
Mobile and cross-device commerce has grown rapidly, and those retailers that can’t master it will be left behind. That’s the clear...

Jivox Teams With Taggstar To Add Social Proof To Retailers’ Dynamic Ads
Jivox, a dynamic digital ad production, targeting and serving platform, has announced a partnership with Taggstar to enable e-commerce...

Making The Most Of Social Media, Even When It’s Not Driving Sales
Despite much of the hype around social media “Buy” buttons and shoppable links, social channels such as Facebook, Twitter, Instagram and...

In Retail, It’s “The Year Of The Customer”
The National Retail Federation’s (NRF) Annual Convention in New York City, commonly known as “Retail’s BIG Show,” is where retail...

Attributing Retail Store Transactions To Online Clicks At Keyword Level
Updates to Google’s in-store conversion tracking now allow retailers to attribute user engagement at a keyword or ad group level, further...

How Trust Can Help Convert Online Shoppers To Buyers
When you and your competitors are selling the same or similar products, how can you help your e-commerce brand stand out from the crowd...

WSJ: Amazon Plans To Open 300–400 More Physical Bookstores
SEASTOCK / Shutterstock.com Amazon is planning a major expansion of hundreds of new physical bookstores, according to the Wall Street...
























