The holiday shopping season has begun. If you’re an e-commerce marketer like me, this is likely the quarter you’ve been planning for all...

Yext, which has primarily been a business data and presence management company, has launched Xone, a new (free) in-store beacon program...

E-commerce is a rapidly expanding piece of the retail pie, so it’s no surprise that online growth is top of mind for fashion brands....

Personalization is a buzzword that means different things to different audiences. Generally it’s presented as a solution to a host of...

An announcement posted on Shopify’s blog today says Amazon Webstore owners can now “seamlessly migrate” their Amazon store to the Shopify...

In 2014, consumers demonstrated striking differences in their online buying behavior during the holidays compared with the rest of the...

Jet.com launched with fanfare at the end of July as the deeply-funded Amazon rival that was going all-in on offering the lowest prices. A...

In a reversal of what was looking like a year-long trend, e-commerce conversion rates improved year-over-year in Q2, according to the...

Just about everywhere you look, you see messages to buy now! What’s the deal behind the “buy now” method? Is it effective? What causes...

The new Apple TV is all about apps (more on that below), with the new Apple TV App Store, and that includes apps that will let us shop...

Today, the site is celebrating its 20th anniversary with the release of eBay 4.0, an updated version of its mobile apps, as well as...

Traditionally, brands sell direct to big retailers and use distributors to reach small and independent shops. It’s a model that’s worked...

As marketers, we hear it all the time: We need to understand the consumer journey. It’s impossible for legacy marketing metrics to keep...

With September upon us, 59 percent of retailers in the US and UK have kicked off their holiday promotional campaigns, according to...

Nope. Don’t say it. If it starts with a “Merry” or “Happy,” it’s way too early. It seems the holiday season comes sooner and sooner every...

Holiday planning season is in full swing, which brings up some big questions around customer retention. How do holiday customers compare...

Today’s retailers are still very much siloed between operational, brick-and-mortar, and digital and social mobile teams. Often, store...

E-commerce sales in the US shot up 14.1 percent to $83.9 billion in the second quarter compared to Q2 2014 when adjusted for seasonality,...

The e-commerce/buy button platform XpressBuy announced Wednesday its launch on four new e-commerce platforms: Demandware, IBM WebSphere...

Earlier this month, Target announced a 50-store beacon rollout. This is a big deal; retailers have been testing and flirting with beacons...