The e-commerce/buy button platform XpressBuy announced Wednesday its launch on four new e-commerce platforms: Demandware, IBM WebSphere Commerce, Shopify and Magento.
The new integrations mean XpressBuy buy buttons are now available to 30 percent of the top 500 online retailers, the company says.
“Unlike most Buy Button technology available today, XpressBuy is the ‘Open Choice’ for marketers seeking to include a Buy Button across a wide range of platforms — including mobile ads, content sites, social media, catalogs, messaging, email and SMS,” said XpressBuy CEO and founder Murali Subbarao in today’s announcement. “Additionally, the retailer remains the merchant of record, so there is no risk of handing over critical customer relationships to a third party.”
XpressBuy’s platform adds a layer of functionality on top of existing e-commerce and mobile commerce platforms. The integration with these four new platforms means their customers will be able to add e-commerce functionality across multiple marketing channels, including social and mobile.
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