Fahad HJul 19, 20181 min readWildFire launches virtual coin platform to promote app discovery and engagementA new platform called WildFire is launching in open beta this week, in the hope that its virtual coins can help apps get noticed and...
Fahad HJul 18, 20187 min readWhy the local search marketplace would benefit from a super-appcomplicated the path further as consumers spread their time and attention over a growing variety of devices and content. Yet there are...
Fahad HJul 18, 20183 min readGoogle hit with largest-ever $5 billion antitrust penalty in Android caseIt’s the largest antitrust fine ever imposed by the European Commission (EC) and nearly double the last antitrust fine Google received...
Fahad HJul 12, 20181 min readThird-party app store owner files EU complaint about being blocked by GoogleAs the European Commission (EC) reportedly prepares to slap Google with another multibillion-dollar antitrust fine over its requirements...
Fahad HJul 9, 20182 min readReport: Second big EU antitrust fine against Google coming next weekReports out today from the The Washington Post and Reuters say that the European Commission (EC) is readying a second multibillion-euro...
Fahad HJul 9, 20182 min readAnalyst firm: Smart speaker market will reach 100M units by year-endAnalyst firm Canalys is projecting that the global smart speaker market will reach 100 million units by the end of 2018. It further...
Fahad HJun 26, 20184 min readMobile is taking over the customer journeyWith over 40 percent of online transactions and growing, mobile is eating the world day by day. When a customer sets out to learn and...
Fahad HJun 22, 20182 min readIn major privacy win, US Supreme Court says cops need warrant to access cell phone locationPolice will no longer be able to access cell phone location data without a warrant. That’s a ruling that the US Supreme Court handed down...
Fahad HJun 21, 20181 min read10 ways to increase calls from paid searchBy 2019, BIA/Kelsey predicts 162 billion calls to businesses from mobile devices alone. With 70 percent of consumers using click-to-call...
Fahad HJun 21, 20181 min readMobile marketer Leanplum buys Connecto’s conversational marketingMobile marketing firm Leanplum is all about creating relationships between brands and their customers, using in-app messaging, push...
Fahad HJun 20, 20183 min readAfter data leak, 3 of 4 US carriers vow to stop selling user location to third partiesIf mobile phone owners were told that their wireless carriers were selling data about their real-time movements most people would be...
Fahad HJun 14, 20183 min readUsing push notifications for mobile app retentionAnd more importantly, how can we make it stop? Let’s face it, not every app can be Snapchat or Instagram, and even the largest iPhone or...
Fahad HJun 13, 20181 min read7 personalization strategies to convert more callers to customersThanks to smartphones, the volume of call conversions from digital advertising has exploded. Research predicts that calls to US...
Fahad HJun 12, 20182 min readEricsson ad division says carrier location data provides it with competitive advantageLocation data is an effective targeting, analytics and audience discovery tool. However, the quality of underlying location data is...
Fahad HJun 11, 20181 min readSurvey: 87% of mobile marketers see success with location targetingA new survey of 700 in-house and agency marketers using mobile marketing finds that 87 percent are using location targeting. A large...
Fahad HMay 31, 20182 min readHave we reached peak smartphone, and what does that mean for marketers?Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third-party stats dropped yesterday. Amidst the barrage of...
Fahad HMay 23, 20181 min readReport: Google Home beats Amazon Alexa in Q1 global device shipmentsAccording to a new quarterly tracking estimate from Canalys, Google shipped more smart speakers in Q1 2018 than Amazon. Globally, the...
Fahad HMay 18, 20182 min readReport: Cost to drive store visits varies widely by category, mobile most efficient channelLocation intelligence provider Cuebiq has released its latest Footfall Attribution Benchmarks report. The report asserts that it costs...
Fahad HMay 15, 20182 min readAustralian privacy regulators examining Google’s Android location-data collectionEuropean privacy moves are having a ripple effect around the globe. Reuters reported earlier today that Google now faces an investigation...
Fahad HMay 11, 20181 min readUrban Airship adds first marketing platform support for the new Android Pay tickets and passesiPhone users have been having all the fun with digital wallet-based tickets and airplane boarding passes — until Tuesday of this week....
