It seems like we’ve been hearing that “this is the year of mobile” since the late 1990s. And yet, every year, it never seems like mobile...

There are multiple ad unit types that are more effective than standard mobile banners. However the latter still comprises an amazing 97...

Earlier this year, Google introduced app promotion ads on search, display and YouTube. In an AdWords livestream event today, the company...

Like Facebook, Twitter, and eventually Google before it, Yahoo has launched app install ads throughout its network. Placed through Yahoo...

2014 has been a big year for mobile payments. With the introduction of Apple Pay, mobile payments are becoming increasingly popular and...

New monthly smartphone market share figures are out from comScore. The firm says that in the US smartphone penetration has now reached 73...

In its third quarter earnings report Yahoo CEO Marissa Mayer surprised most people with the announcement that Yahoo would have more than...

Until now, advertisers using Twitter’s mobile app promotion to drive app installs could only get analytics on ad performance by working...

Mobile advertising platform xAd released data from two studies in the UK with grocery chain ASDA and Starbucks. The data are interesting...

Widespread buying incentives on older iPhone and iPad models from big box retailers this weekend seem to have driven a lot of sales....

There is no question that mobile is playing a more important role in influencing consumers as they shop. According to a recent report by...

The U.S. Department of Transportation estimates that the Thanksgiving holiday will see long-distance travel increase by 54% and another...

Last week’s news that Apple was opening up its mobile ad network, iAd, to programmatic buying through partnerships with leading ad tech...

Three recent reports show that larger-screen smartphones (so-called “phablets”) are starting to have a significant impact on the market....

Apple announced Friday that it has partnered with several ad tech companies to bring programmatic buying to iAd, it’s mobile ad network....

What I haven’t seen much of, however, is integrating proximity marketing with the mobile Web. Why not use location data to send targeted...

Users spent more time on mobile devices than watching TV for the first time last quarter. That’s according to new insights from Flurry,...

Oh the irony: Nokia is back as a hardware brand. This is happening because Microsoft has decided to discontinue the Nokia brand name on...

Although the consumer launch of Google Glass isn’t likely to happen this year, Google says it’s still committed to the device even as...

Over the past few years, a lot of companies have developed a mobile app — or at least considered it. In some cases, a mobile app is...