Social has become a key component of most brands’ marketing and engagement strategies. As a result, there are quite a few complexities...

Earlier this week, during the F8 developer conference keynote — which was mostly about augmented reality, virtual reality and Messenger —...

This week, Pega is joining the growing number of companies that are setting up conversational bot interfaces for their products. The...

That’s how Hootsuite Senior Director of Business and Corporate Development Richard Hungerford sees it. It used to be, he said, that...

A new Lithium/Harris poll finds that US consumers will spend one-third of their disposable incomes with brands they love. They’ll go for...

A rebranded startup is launching this week an AI-powered social marketing tool that it says can boost engagement, and even write the...

To build a marketing campaign employing influencers, a brand first must find the right ones. Usually, brands locate influencers by...

In a sign of the evolution of conversational bot platforms, PullString is now allowing marketers to choose from several third-party...

From the AdEspresso website Hootsuite stepped up its ad game this week, announcing the acquisition of online ad tool AdEspresso — and the...

You’re at a party and notice a friend is wearing a new pair of bright red sneakers. He raves about how they feel, so you go out the next...

Graphic by Amplero Influencer marketing tries to leverage a popular person’s network of friends and followers. To do that with existing...

Social intelligence provider Brandwatch has launched its Unlimited Historical Data for searching online conversations and news over the...

A screen from Snaplytics A Danish startup is now offering a new analytics service for Snapchat’s disappearing videos and photos that it...

If you are considering a social media management software platform, this guide will help you through the decision-making process....

In case you didn’t get the memo, marketers now have another channel to wrangle: continuous, intelligent conversations with customers. One...

Sample chatbot conversations with Miss Piggy and Judy Hopps, from Imperson Imperson has specialized in character-based chatbots, like the...

Influencer marketing is a “hot mess,” according The Wall Street Journal. I tend to agree, as it’s a challenge to build the ideal...

James R. Martin / Shutterstock.com Welcome to 2016, where you can buy flowers, book a flight and order an Uber through messaging apps...

Move over, telephone. Facebook Messenger in particular, and messaging apps in general, are on their way toward becoming the main live...

From the new Gigya report Facebook is still the king of social logins on websites worldwide, but its dominance may be on a slow decline....