Social intelligence provider Brandwatch has launched its Unlimited Historical Data for searching online conversations and news over the recent past.
The UK-based company says this new offering is the fastest tool for custom historical analysis of online news and conversations.
Marketers can search by topic without a limit on the number of queries over three years of historical data, with results returned in seconds or minutes. The capability is built around Brandwatch’s new use of the Twitter Decahose of data, which makes available 10 percent of tweets on any topic over the past three years.
Brandwatch then extrapolates from that sample to estimate the total number of posts on a topic, just as a pollster might make conclusions about the relative standing of political candidates from a representative sample.
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