What’s the real strategy behind Amazon’s acquisition of Ring?
Earlier this week, one of Amazon’s venture funds ponied up money for smart thermostat maker Ecobee. Last week, the e-commerce giant...
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Accelerating your AI journey — 5 steps to get CMOs started
As the focus of the Chief Marketing Officer shifts toward customer-centric, data-driven and performance-led campaign initiatives, the...
The IVEP Association is readying an ambitious new smart video platform for web and TV
A frame of video with an overlaid IVEP smart object. A Canada-based non-profit association has the ambitious goal of launching a new kind...
Valassis launches Remarketing Activation to follow up web browsing with an email or postcard
Valassis is a marketing services company that reaches consumers through print, coupons, digital media and various combinations thereof....
Forrester report: Here are the biggest myths about blockchains
It’s hard to imagine that blockchain technology will ever be able to live up to its grandiose billing. It has been touted as the solution...
Beyond the AI hype: AI is here and now, and adoption is rising
There is no doubt that AI is the topic that is going to dominate 2018 – I think we can all agree on that. According to IDC, the adoption...
Three ways AI will revolutionize email marketing
AI) one of the hottest topics in the media today, it’s also one of the biggest points of discussion among email marketers. From robots to...
RIP A/B Testing
Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B...
Does trust matter more than growth? Salesforce’s Benioff thinks so.
I don’t think it’s an exaggeration to say that for those of us marketing, selling or consuming SaaS technology (i.e., just about...
Adobe keeps Sensei busy with new content assignments
The Adobe Sensei logo Adobe is adding more responsibilities to Sensei’s job description, announcing this week a variety of new...
There is no ‘I’ in successful ABM
It reminded me a lot of what we see in the account-based marketing (ABM) practice at our company. Within leading practitioner groups,...
Phy’s new platform generates dynamic landing content from standard QR codes
Phy is out this week with a new QR-based platform for dynamically generated pages of linked previews. Called Multi-Action QR Codes, it...
Marketers have one main question to answer when it comes to AR
RedBubble AR app Here’s the key question marketers face when it comes to augmented reality (AR): What kind of reality wants to be...
Stop making the same mistakes: Preventing a ‘Groundhog Day’ scenario
I start my day exactly the same way every day: I get up early, have a little breakfast and scan my daily newsfeed while listening to...
We’ve got omnichannel all wrong
About six years ago, our industry was subjected to yet another buzzword: omnichannel. Specific to marketing, the term caused more...
Here are 9 misconceptions about GDPR
The upcoming General Data Protection Regulation (GDPR) is confusing enough without having to be weighed down by misconceptions. So, here...
3 tips to make every martech implementation a success
But with the growth of technology in marketing come the challenges of martech implementations. Marketers are constantly installing new...
How location data accuracy leads to stronger personalization
Ultimately, this observed, real-world location data is the bridge that links a person’s online activities with their online behavior....
Keep your head out of the cloud when acquiring or renewing martech software
Contract season just ended here at Third Door Media (the publisher of this site). We try to sign/renew contracts for our martech cloud...
With push notifications, there’s always room for improvement
push notifications have paid off. New consumer research tells us that push notifications have greatly improved over the last few years....
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