Fahad HJun 6, 20181 min readApple’s latest ARKit preps augmented reality to become pervasive realityThis week, augmented reality took another step toward becoming much more than just an add-on. On Monday, at its Worldwide Developers...
Fahad HJun 6, 20181 min readSay hello to Voice Interface OptimizationVoice Interface Optimization has now become a thing, but it’s not yet a fully realized thing. Voice interfaces are showing up everywhere,...
Fahad HJun 5, 20185 min readIs your marketing platform really intelligent?Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot...
Fahad HMay 25, 20181 min readAfter GDPR, here come the Unintended ConsequencesIt’s not the wave you’re expecting that knocks you down when you’re body surfing in the ocean. It’s the waves you didn’t expect, behind...
Fahad HMay 21, 20181 min readLightstreams seeks to solve a blockchain vulnerability: It’s too publicOne of blockchain’s main selling points is that all of its transactions are public. Even in private blockchains, transactions can be...
Fahad HMay 18, 20181 min readWhy Nike’s AR experiment for Facebook Messenger was a hit with its customersAt this year’s F8 conference earlier this month, Facebook announced that brands can now use its Camera Effects Platform to employ...
Fahad HMay 16, 20181 min readQuantcast, Smaato release tools in support of the IAB Framework for GDPRWith GDPR-Day arriving in less than two weeks, ad tech vendors are beginning to launch consent mechanisms that conform to the Interactive...
Fahad HMay 16, 20181 min readInflu2 launches what it calls the first person-based marketing B2B ad platform“Account-based marketing is not very efficient because it targets a lot of people inside one company, but you can’t really target...
Fahad HMay 15, 20181 min readFirst Forrester forecast for marketing automation finds it is still ‘early innings’ for adoptionIn the hubbub over all the new technologies, the workhorse marketing automation platforms keep doing their jobs. And in “Marketing...
Fahad HMay 10, 20181 min readFuel Cycle expands its audience research platform with launch of exchange for third-party toolsSince 2006, Fuel Cycle has made its living as an online audience research platform, helping brands get opinions from actual or would-be...
Fahad HMay 9, 20181 min readDon’t sacrifice marketing fundamentals for the sake of being firstBeing first may win awards and a pat on the back from industry professionals, but it usually doesn’t help the brand’s bottom line and...
Fahad HMay 4, 20181 min readAugmented reality games: Will this summer’s releases be booms or busts?This summer could be either a boom or bust for augmented reality (AR) games and brick-and-mortar businesses. Four major AR games are...
Fahad HMay 3, 20184 min readFacebook Messenger rolls out AR and other enhancements at its F8 developer conferenceBusinesses send and receive 8 billion messages through Messenger every month. The ability for businesses to create bots in the Messenger...
Fahad HMay 2, 20181 min readMarketo buys Bizible, adds ‘deeper attribution’ to its engagement platformannounced Monday at its annual conference, the Marketing Nation Summit. The merger brings together two companies that are well-known in...
Fahad HMay 2, 20181 min readMetaX launches a blockchain-based whitelist of websitesSanta Monica, California-based MetaX has created a blockchain-based platform for applications geared toward solving some of digital...
Fahad HApr 25, 20181 min readAt this year’s MarTech Conference, trust takes a starring roleFormer New York Times Executive Director for Marketing Technology Madeline Delianides at the MarTech Conference. “How are you going to...
Fahad HApr 25, 20181 min readScott Brinker unveils his most populous Marketing Technology Landscape yetOn Tuesday morning, Scott Brinker took another step toward the final destination of his legendary Marketing Technology Landscape. That...
Fahad HApr 19, 20181 min readVoice agents and interfaces will require many new marketing strategiesThe base of Amazon Echo, a smart speaker home of voice agent Alexa Every new marketing delivery system — such as TV, websites, social...
Fahad HApr 18, 20181 min readTech companies organize two efforts to support personal data management — both called Open GDPThe upcoming General Data Protection Regulation (GDPR) is beginning to remake the landscape for marketing and advertising by encouraging...
Fahad HApr 18, 20181 min readAdobe gets more serious about voice interaction with purchase of SayspringThat background hum you may soon hear is all those voice-controlled devices responding to their human masters, as voice interaction...
