2016 was a whirlwind year for marketers. The battle for consumer share-of-wallet intensified as Amazon continued to capture spend,...

Come back with me to the year 2000, when the Y2K bug was a recent memory, and the phrase “rockstar developer” was still being used...

A test drive in a VR car showroom After decades of being “just around the corner,” immersive technologies have finally arrived. But the...

The internet, coupled with mobile devices, has provided a fulcrum for an escalating number of aspiring entrepreneurs to start their own...

Photo from BabyCenter report Parenting website BabyCenter today released a new report that found the Internet of Things (IoT) has at...

An assortment of beacons from (starting upper left) Gimbal, Kontakt.io, Estimote, Radius Networks, GPShopper, Aruba Consumers’...

Yet, in many ways, martech is still in its infancy. This past year saw an explosion of marketing technology solutions as Scott Brinker...

The way consumers interact with brands is constantly changing, and with over 3,500 companies in the marketing technology landscape, there...

Even a Jewish guy like me knows that Santa — trying like everyone else to satisfy his customers — can barely keep up. Like many of us,...

The family of Amazon Alexa devices If you thought intelligent voice agents were only for handlessly searching the web or calling up your...

Prediction has always been a tricky business. Weather forecasts, airline schedules and stock tips are often the butts of jokes for the...

There are many uses for machine learning and AI in the world around us, but today I’m going to talk about search. So, assuming you’re a...

Once upon a time, we writers would note whether some new tech was cloud-based or not. Now, it’s often assumed that all business software...

For many marketers, the web finally matured in 2016, with digital marketing the driving force behind many brands’ online success....

From Conductor’s report, “Marketing Executives Reveal Their 2017 Marketing Strategy” Two recent reports on marketing technology paint a...

In September, PullString announced the availability of its conversational computing platform for chatbots, talking dolls and other uses....

Most of us have baked a cake at one time or another. We’ve put all the ingredients in a large bowl, mixed it up, dumped it in a pan, and...

Artificial intelligence (AI), which has had a supporting role in the saga of marketing tools, is now becoming a star. Several new...

We are approaching the end of another year, and with that comes time for reflection on how far we’ve come in the last 12 months and...

“Campaigns of one” are a common refrain today among digital marketers, replacing mass market campaigns with highly pinpointed...