3 ways to thrive in the year of customer experience
2016 was a whirlwind year for marketers. The battle for consumer share-of-wallet intensified as Amazon continued to capture spend,...
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Is your marketing team effective? A 5-question test
Come back with me to the year 2000, when the Y2K bug was a recent memory, and the phrase “rockstar developer” was still being used...
Report: Consumers feel positive about immersive technologies
A test drive in a VR car showroom After decades of being “just around the corner,” immersive technologies have finally arrived. But the...
Marketing automation for the little guy is helping to power the new economy
The internet, coupled with mobile devices, has provided a fulcrum for an escalating number of aspiring entrepreneurs to start their own...
Report: Parents like the Internet of Things
Photo from BabyCenter report Parenting website BabyCenter today released a new report that found the Internet of Things (IoT) has at...
MarTech Landscape: What is a beacon?
An assortment of beacons from (starting upper left) Gimbal, Kontakt.io, Estimote, Radius Networks, GPShopper, Aruba Consumers’...
A big year for marketing technology: Our top columns of 2016
Yet, in many ways, martech is still in its infancy. This past year saw an explosion of marketing technology solutions as Scott Brinker...
Relationship marketing: The new CRM
The way consumers interact with brands is constantly changing, and with over 3,500 companies in the marketing technology landscape, there...
Hey Santa, here’s our 2016 ‘Marketing Naughty & Nice’ list
Even a Jewish guy like me knows that Santa — trying like everyone else to satisfy his customers — can barely keep up. Like many of us,...
Amazon Alexa is now the voice agent for marketing analytics platform Datorama
The family of Amazon Alexa devices If you thought intelligent voice agents were only for handlessly searching the web or calling up your...
The death of prediction
Prediction has always been a tricky business. Weather forecasts, airline schedules and stock tips are often the butts of jokes for the...
What the heck is machine learning, and why should I care?
There are many uses for machine learning and AI in the world around us, but today I’m going to talk about search. So, assuming you’re a...
Demandbase survey: Marketers sure like them some AI
Once upon a time, we writers would note whether some new tech was cloud-based or not. Now, it’s often assumed that all business software...
Data as the new currency: Three keys to CMO success in 2017
For many marketers, the web finally matured in 2016, with digital marketing the driving force behind many brands’ online success....
Two new reports: The good news is marketers will spend more on martech
From Conductor’s report, “Marketing Executives Reveal Their 2017 Marketing Strategy” Two recent reports on marketing technology paint a...
PullString opens up its conversational platform for Amazon Alexa skills
In September, PullString announced the availability of its conversational computing platform for chatbots, talking dolls and other uses....
Marketing automation is like icing on the cake
Most of us have baked a cake at one time or another. We’ve put all the ingredients in a large bowl, mixed it up, dumped it in a pan, and...
AI’s star grows brighter in marketing, with new announcements from Amazon, Facebook, and Emarsys
Artificial intelligence (AI), which has had a supporting role in the saga of marketing tools, is now becoming a star. Several new...
2017 predictions: Why artificial intelligence will blow account-based marketing out of the water
We are approaching the end of another year, and with that comes time for reflection on how far we’ve come in the last 12 months and...
As ‘Campaigns of One’ get more personal, are we nearing the point of over-personalization?
“Campaigns of one” are a common refrain today among digital marketers, replacing mass market campaigns with highly pinpointed...
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