Audience measurement service Nielsen is boosting its ability to monitor digital ad effectiveness, announcing this week that it will buy...

Digital out-of-home (DOOH) advertising has taken another step toward becoming a fully online medium, following a UK-based campaign this...

In 2015, RevJet launched its Creative Side Platform (CSP) for creating and testing online ad variations at scale. This week, the San...

Blockchain, which is auditioning for as many future jobs as possible, is now closer to being accepted in the advertising community,...

Creative management platform Thunder has announced it has completed its purchase of AI-powered targeting platform Adacus — and, as a...

Apple’s new iPhone 8 is out in the wild, but the most significant impact for marketers came months earlier with the unveiling of iOS 11...

This week, the Interactive Advertising Bureau (IAB) Technology Lab released for comments a new draft of its OpenRTB framework that is...

Ad exchange RhythmOne announced this week it is buying video ad platform YuMe, creating what the companies said will become a top-ranked...

from $59.6 billion to $72.5 billion) last year, according to the Interactive Advertising Bureau. You also may have heard the bad news:...

From the website of ad tech tool AdEspresso, acquired by social management platform Hootsuite in February Forrester is out this week with...

The basic model for affiliate links is fairly straightforward. Inside or near an article, a link allows a reader to buy a related...

The podcast has taken another step toward becoming just another marketing channel, with the release this week of the Interactive...

For many brands, the web has become the Visual Web, where images reign as the key currency of communication. To help brands take...

In fact, BI Intelligence, in a 2015 report, estimated that more than 34 billion devices will be connected to the internet globally by...

Next spring, GDPR could upset everything in digital marketing. That’s because, when the European Union’s General Data Protection...

Supply-side ad mediation platform for app developers ironSource is out with a new tool for visualizing revenue trends from nearly two...

The artificial intelligence of today has almost nothing in common with the AI of science fiction. In “Star Wars,” “Star Trek” and...

Compliance-at-scale is a growing need for marketers, given the Federal Trade Commission’s rulings on influencers and the coming of the...

The industry is abuzz with discussion about the unification of ad tech data with data from other marketing technologies. For some, a...

I previously covered why marketers should demand transparency from their partners. Transparency is an unstoppable force because it roots...